Tag Archives: Blogworks

Blogworks Report: An Overview of Internet, Blog & Social Media Environment in India

Saturday, August 23rd, 2008

My friend Rajesh Lalwani — who runs social media and brand consulting outfit Blogworks — has released a report on the social media scene in India.

‘An Overview of Internet, Blog & Social Media Environment in India’ is based on primary research with social media thought leaders (including yours truly), apart from secondary research. It covers internet, mobile web and social media usage trends in India, apart from analysis of the social networking sites and blogging platforms popular in India.

I have great respect for the team that has worked on the report and, at $1200 plus tax, it’s a useful introduction to the social media space in India. You can order the report by e-mail at studyreport@blogworks.in.

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List of Social Media Agencies in India

Monday, February 25th, 2008

Quick Summary: The social media marketing scene in India is heating up both on the demand and supply side, with digital advertising agencies, PR practitioners, and prominent bloggers offering a range of social media services.

- X - X - X -

I have been watching the social media marketing scene in India for a while now, and, suddenly, things seem to be heating up in this space. On the demand side, companies/ brands are showing willingness to engage with social media and, on the supply side, many players are offering, or planning to offer, a variety of social media services.

The Indian players offering social media marketing services can broadly be divided into three categories –

- Digital advertising agencies offering social media marketing services with a focus on virals, social network apps, social media campaigns etc.

- Public relations agencies/ practitioners offering social media services with a focus on online reputation monitoring and social media outreach etc.

- Prominent bloggers offering, basically, corporate blogging consulting services and workshops.

Let’s look at the players under each category in some detail.

Digital Advertising Agencies

- Webchutney

Location(s): Mumbai, Delhi, Bangalore

Read More

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