Tag Archives: Books

Get a Sneak Preview of My Chapter for ‘Age of Conversation 2: Why Don’t People Get It?’

Quick Summary: Get a sneak preview of my chapter for ‘Age of Conversation 2: Why Don’t People Get It?’; it’s called ‘The Case for Social Media Outsourcing’.

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The Age of Conversation 2: Why Don't People Get It?

I have just submitted my chapter for ‘The Age of Conversation 2: Why Don’t People Get It?’ and it’s called ‘The Case for Social Media Outsourcing’.

The chapter is based on my earlier post about social media outsourcing (also see), and its basic premise is that social media outsourcing will be a significant part of the third wave of Indian outsourcing (worth $50bn by 2012), making it the next big business opportunity for India.

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As I had mentioned earlier, ‘The Age of Conversation 2′ will have 275 237 contributors against the 100 for the original ‘Age of Conversation’ and the chapters will be focused on eight sections related to the broad ‘Why Don’t People Get It?’ theme of the book. Here’s a sneak preview of the eight sections to whet your appetite –

# Manifestos — Declarations, up front, on the Age of Conversation. Why don’t people get it? What about companies? Where are things going? What can you help clarify?

Watch Out For My Next Book — The Age of Conversation 2.0: Why Don’t People Get It?

Quick Summary: After the runaway success of the original ‘Age of Conversation’, watch out for my next collaborative book — ‘The Age of Conversation 2.0: Why Don’t People Get It?’

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The Age of Conversation 2.0: Why Don't People Get It?

After the runaway success of ‘The Age of Conversation’ — it reached #262 in books and #36 in business and investing books on Amazon — it’s time for ‘The Age of Conversation 2.0: Why Don’t People Get It?’

There are three reasons why ‘The Age of Conversation 2.0: Why Don’t People Get It?’ is likely to be even better than the original ‘Age of Conversation’ –

1. It has 275 authors, instead of 100, and the author list is a who’s who of the world’s best marketing and social media thinkers.

2. The theme of the book is a question — ‘Why Don’t People Get It?’ — that social media enthusiasts often ask themselves. With 275 answers to the question, the book is likely to become the reference source for understanding ‘Why Don’t People Get It?’

The Secret Success Formula of Apple Store Employees

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How do Apple store employees help sell $4,000 worth of product per square foot per month?

They explained to customers that they had some questions to understand their needs, got permission to fire away, and then kept digging to ascertain which products would be best. Position, permission, probe. (Alex Frankel in Epicenter)

Also see: Fast Company and The Secret Diary of Steve Jobs.

Blogging Heroes Give Away Their Interviews for Free

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Michael Banks is a brilliant man! He interviews thirty top bloggers, packages the interviews into a book called Blogging Heroes with a few paragraphs of his own, then offers the bloggers the opportunity to give away the chapter they’re in as a free pdfs on their site! So far, Chris Anderson at The Long Tail, Mark Frauenfelder at BoingBoing, David Rothman at TeleBlog and Steve Garfield have bitten the bait, but I’m sure more bloggers will follow suit.

By the way, I had the same idea as Michael when I started my Desi Blogging Cafe series (and yes, the series will be back soon with the dozens of interviews I haven’t published yet).

Desi Blog of the Day - Trivial Matters by Akshay

Today’s Desi Blog of the Day is Trivial Matters by Akshay Mahajan.

Three reasons why I love Akshay’s blog -

- Akshay has an amazing eye for finding a story in people and places most of us don’t even notice.
- Not only does he photograph people beautifully, he tries to really understand them, and it shows in his sensitive photo-essays.
- His photographs make Bombay look even more beautiful than it is.

My tip to Akshay: Consider adding a “best posts” section in your sidebar and check out Blogger’s custom domain name service - trivialmatters.org and akshaymahajan.org are still available.

So, why is Trivial Matters the Desi Blog of the Day? He converted me into a cameraholic.

Also see - BlogTipping and Hundred Must Read Desi Blogs.

Desi Blog of the Day - Sonia Faleiro’s Blog

Today’s Desi Blog of the Day is Sonia Faleiro’s blog.

Three reasons why I love Sonia’s blog -

- I love how Sonia mixes around well-written journalistic pieces with trivia about pop culture and humorous personal posts about her dog.
- Not only does she have a way with words, she also tells stories with her photographs - check out her photo essays.
- She’s perhaps one of the prettiest desi blogger-writers around.

My tip to Sonia: Ever thought about moving your blog to soniafaleiro.com/blog? I’m sure Blogger’s custom domain name service can handle that.

So, why is Sonia’s blog the Desi Blog of the Day? How many desi bloggers are that pretty, or write that well?

PS: If you didn’t notice, I have a small huge crush on Sonia. :-)

Also see - BlogTipping and Hundred Must Read Desi Blogs.

Desi Blog of the Day - Jabberwock by Jai

Today’s Desi Blog of the Day is ‘Jabberwock’ by Jai Arjun Singh.

Three reasons why I love Jai’s blog -

- Nobody else writes as prolifically or as beautifully about books and movies as him.
- His interviews are more personal and insightful than any other I have read on desi blogs.
- He manages to make even his rants read like literature.

My tip to Jai: Move to your own domain using Blogger’s custom domain name service; jaiarjun.com is available as of today (I checked).

So, why is ‘Jabberwock’ the Desi Blog of the Day? Because Jai makes me want to be a ‘writer’, instead of the ‘linker’ that I am.

Also see - BlogTipping and Hundred Must Read Desi Blogs.

The Key is to Know When to Quit

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Seth Godin’s soon-to-be-released book ‘The Dip’ promises to help you figure out if you’re in a Dip (a temporary setback that will get better if you keep pushing) or a Cul-de-Sac (which will never get better, no matter how hard you try).

Seth says that the old saying is wrong - winners do quit, and quitters do win. The key is to know when to quit and when to hang tough.

I’ll be really looking forward to this one.