Tag Archives: BPO

Next Big Thing: Social Media Outsourcing (SMO) (Part 2 of 2)

Tuesday, March 11th, 2008

Quick Summary: Read a soon-to-be-real scenario featuring imaginary Indian Social Media Outsourcing (SMO) company BuzzPundit to understand why SMO will be the next big business opportunity for India after BPO and KPO.

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If you found it difficult to believe my assertion that social media outsourcing (SMO) will be the next big business opportunity for India, let me present a soon-to-be-real scenario featuring imaginary Indian SMO company BuzzPundit.

Imagine a sprawling corporate campus on the outskirts of a large Indian metro (take your pick from Bangalore, Chennai, Hyderabad, Gurgaon or Pune). Imagine 10000 twenty-something Indians sitting in front of their computer screens. If you must, think of a call center. Except that these twenty-somethings are not making call after call to customers in the US; they are reading articles, posts and comments and tagging them, or responding to them.

Welcome to BuzzPundit. You are at the corporate campus of one of India’s many social media outsourcing (SMO) companies.

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Next Big Thing: Social Media Outsourcing (SMO) (Part 1 of 2)

Tuesday, March 11th, 2008

Quick Summary: Read why Social Media Outsourcing (SMO) will be the next big business opportunity for India after Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO).

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Social media practitioners often talk about it in cryptic “conversation is an art form” terms, but you can break down the social media delivery process in six discrete steps that correspond to the oft-quoted Listen -> Understand -> Engage model:-

1. Data collection
2. Data mining
3. Data analysis
4. Insight delivery
5. Consulting
6. Solution delivery

Six Step Social Media Delivery Process

If you look hard at these six steps, you’ll find that many of them are driven by dynamics that make them very susceptible to outsourcing –

The Case for Social Media Outsourcing

While the details are best dealt in a white paper, or a business plan another post, here’s a summary of what steps in the social media delivery process are most susceptible to outsourcing –

- Data-collection and insight delivery will involve a one-time process set-up, after which they’ll be more or less automated via crawlers and dashboards respectively.

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