Saturday, June 21st, 2008
Quick Summary: Read my list of the ten unthinkable futures of marketing, scenarios that seem too far-fetched to be true today, but may seem obvious in retrospect tomorrow.
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Yes you read it right. This is not a post about the future of marketing. This is a post about the ten unthinkable futures of marketing.
Unthinkable futures are probabilities we tend to dismiss without thinking, scenarios that seem too far-fetched to be true today, but may seem obvious in retrospect tomorrow.
Inspired by the unthinkable futures game between Kevin Kelly and Brian Eno from fifteen years back, here’s my own list of the ten unthinkable futures of marketing —
1. No products will have price tags anymore. People will pick up products from the mall, or order them online and have them delivered home, and pay only what they want to pay.
(Update: I was aware of the numerous examples of authors and musicians giving away their books and music for free, but I discovered two examples of restaurants giving away food for free, and allowing the patrons to decide what they want to pay for it.)
Quick Summary: Read my interview with Rohit Bhargava, author of the new marketing book ‘Personality Not Included’.
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I had earlier promised you that I’ll post an interview with Rohit Bhargava, author of the new marketing book ‘Personality Not Included’.
The interview is part of Rohit’s innovative blogger interview program to promote the book –
If you send me five questions that you want to know about the book or personality, I’ll write you a response on Friday that you can publish on your blog. I will link to all the posted interviews on Friday.
On Monday, I’ll be running a competition on my blog to let readers vote on the Best Interview. The winner will get a signed copy of my book and a gift certificate for $100 from Amazon.
Rohit has spent the last two days doing 57 virtual blogger interviews; that’s 285 questions!
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Update: April 1, 2008
I’m in Rohit’s shortlist of twelve best interviews; now I need your help in the voting.
Filed in Conversations, Interview, Marketing, Social Media, Trendspotting
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Also tagged Book, Book Review, Brand Personality, Interview, Marketing, Marketing-Chain-of-Being, Personality Not Included, Review, Rohit Bhargava, Social Media
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Quick Summary: Check out ‘Personality Not Included’ a new book by one of my favorite marketing bloggers Rohit Bhargava.
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I just finished reading the introduction (download PDF here) of Rohit Bhargava’s new book ‘Personality Not Included’ and it totally rocks!
The basic premise of Rohit’s book is that personality is the key element defining what a brand stands for and the story it tells to its customers.
Personality is the unique, authentic, and talkable soul of your brand that people can get passionate about.
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Personality is not just about what you stand for, but how you choose to communicate it. It is also the way to reconnect your customers, partners, employees, and influencers to the soul of your brand in the new social media era.
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Personality is the macro trend. The three hottest topics in business today are how to do more with social media, using word-of-mouth marketing, and interacting more authentically with customers. Personality is the theme that incorporates all of these topics.
Filed in Marketing, Reviews, Social Media, Trendspotting
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Also tagged Book, Book Review, Brand Personality, Interview, Marketing, Personality Not Included, Review, Rohit Bhargava, Social Media
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