(Cross-posted on my fellowship blog – How International Values Shape Communications Technologies)
I had earlier used data from the Wave 3 of the Power of the People Social Media Tracker by Universal McCann to do a comparative analysis of social media usage in BRIC countries.
Now Universal McCann has published some more findings from the same study in another report titled When did we start trusting strangers? How the internet turned us all into influencers. The report is a treasure trove of interesting findings on how digital media is changing how we look at relationships and influence and I’m sure that I’ll return to it often in subsequent posts.
However, in this post, I want to focus on Universal Mccann’s findings on how we stay in touch with our personal contacts –
The evolution of the web as a social platform and primary communication channel has had a dramatic impact on the scale and nature of our friendship networks. Figure 8 shows the global average number of friends and personal acquaintances we maintain via different forms of communication including face to face, digital and letters.
The amazing truth is that the web has massively expanded the size of our social platforms and virtualised a large proportion of our daily contact. Today, although we still maintain an average of 35 friendships face to face, it is rapidly being equalled by email with an average of 32, social networks with 30 and Instant Messenger with 29.
Interestingly these all rank above SMS or phone calls, which shows that PC based internet is for expanding networks, while mobile is for maintaining current ones.
The nature of friendship is changing from voice to text and written word. This is a significant change in the ability to influence and share opinions as it’s much easier to do in text – communication is more frequent and can include additional information like links, videos and photos.
It’s important that we keep four clarifications in mind as we think about these numbers –
- These are the average number of people the respondents stay in touch with regularly in their personal life through each communication channel. These are not the number of people in their phone- or computer-based contact list, which is likely to be much higher.
- There is likely to be a large overlap between the number of people the respondents stays in touch with using different communications channel. So, the sum of these numbers is the number of total contact points and not the number of contacts itself.
- “Staying in touch” can mean different things in different cultures and these numbers do not capture the frequency of use of these communication channels.
- These numbers are based on responses from active internet users in the 16-54 age group, who aren’t representative of the overall population, especially in the BRIC countries who have very low internet penetrations.
While the worldwide figures are interesting in themselves, the country-wise comparisons are even more illuminating.
At the overall level, the Indians are the most social with 292 contact points, followed by the Brazilians at 260 contact points and the Chinese at 234 contact points. The world average is 194 contact points while Americans are rather asocial at 110 contact points.
Face-to-face, the Indians (42 contacts) and the Brazilians (38 contacts) are very social, the Chinese not so (28 contacts) and the Americans even less so (20 contacts).
On social networks, the Brazilians (52 contacts) and the Indians (43 contacts) are also hyper-social, which probably connects with the Brazilian/ Indian obsession with the rather open social network Orkut. The Americans, who are more mindful of online privacy, prefer the more controlled environment of Facebook and stay in touch with only 17 contacts.
Both the Indians (with 36 contacts) and the Chinese (with 32 contacts) like to stay in touch with SMS, while both the Brazilians and the Chinese (with 49 contacts each) extensively use instant messengers to stay in touch with friends.
The Indians, in fact, are truly channel agnostic and heavily use the phone (45 contacts) and letters (24 contacts) to stay in touch with personal contacts.
Finally, the Chinese have truly embraced personal blogs and use it to stay in touch with as many as 26 contacts, almost the same as the 28 face-to-face contacts.
I have always thought of myself as an introvert, but I regularly (that is, at least once a month) stay in touch with a surprisingly large number of friends — 50+ face to face, 50+ by e-mail, at least 100+ by social networks, less than 5 by instant messenger, 20+ by phone, 20+ by test message, 20+ by personal blog and none by letters, totaling to at least 250-300 contact points.
What about you? What is your preferred communication channel? What is the number of your contact points?
Delltechie 4:20 am on October 30, 2008 Permalink |
A lot of Indians posts their photo albums on picasa
.I know 90% of users of many trekking groups post their albums on picasa. Also a lot Flickr users from india love to send out individual photo sharing invitations via email to their close friends.
naina 7:34 am on October 30, 2008 Permalink |
I would tend to agree that Indians a lot less concerned about online privacy than Americans. Especially with photography. When I started with my own website and showcased my digital artwork, photographs, painting etc., I did not even have a copyright statement / all rights reserved on my website / blog. In fact, in the earlier days, the line read “Copy but give credit”. In the last six months, I've had readers “inform” me that because I don't have a all rights reserved statement, my stuff was likely to be copied MORE – I don't think so though – in my experience, people will still copy. Might as well put it out there in public. Although I've now added a “All rights reserved” to my blog . Confusing at best.
Specifically about privacy, my Facebook page is open to “Everyone” and not just friends or friends of friends. Everyone can see my photographs, my videos and most of the details on my profile. Even a silly 12secodn video on 12second.tv is visible to everyone. Many of my American [ online ] friends would NEVER make their profile visible and a client even got defensive when I got back to her with a detailed assessment of her and her company's requirements – she was all over the web and I picked out the details. She wrote back saying how “unsafe” it was that everything was available online these days.
Gaurav Mishra 11:47 am on October 30, 2008 Permalink |
@DellTechie: Yes, it will be interesting to look at the popularity of Flickr in various countries in 2005. The relatively lower public photo sharing behavior of Indians might be linked to the lower number of contacts Indians had on Flickr in 2005.
@Naina: Your comment has reminded me that I don't have a copyright notice on my own blog.
Gaurav Mishra 3:47 pm on October 30, 2008 Permalink |
@DellTechie: Yes, it will be interesting to look at the popularity of Flickr in various countries in 2005. The relatively lower public photo sharing behavior of Indians might be linked to the lower number of contacts Indians had on Flickr in 2005.
@Naina: Your comment has reminded me that I don't have a copyright notice on my own blog.