September 20th, 2008
The Marketer Who Went Off Consumption in News
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The Marketer Who Went Off Consumption had a busy week, thanks to my talk at Interesting NY.
First, Rob Walker, the author of Buying In, mentioned me in his shout-out for Interesting NY –
The one (speaker at Interesting NY) that caught my attention is The Marketer Who Went Off Consumption. That would be Gaurav Mishra, who writes: “On March 23, I decided to go off consumption for a year to understand an increasingly important subculture whose members refuse to define their identity by buying things.” Here is Mishra’s blog — which turns out to be a book in progress. I was a little surprised to see the top post is about “How to market to consumers who define themselves by their anti-consumerism.”
So I suppose he’s the marketer who went off consumption … in order to become a better marketer? I’m not sure how I feel about that.
But … there’s some other interesting stuff in the blog, which I’ll have to examine more closely a little later, and if you live in New York and want to pay $35 to hear from him and the other presenters at this event, I’d be curious to hear what you think.
