March 11th, 2008
Next Big Thing: Social Media Outsourcing (SMO) (Part 2 of 2)
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Quick Summary: Read a soon-to-be-real scenario featuring imaginary Indian Social Media Outsourcing (SMO) company BuzzPundit to understand why SMO will be the next big business opportunity for India after BPO and KPO.
If you found it difficult to believe my assertion that social media outsourcing (SMO) will be the next big business opportunity for India, let me present a soon-to-be-real scenario featuring imaginary Indian SMO company BuzzPundit.
Imagine a sprawling corporate campus on the outskirts of a large Indian metro (take your pick from Bangalore, Chennai, Hyderabad, Gurgaon or Pune). Imagine 10000 twenty-something Indians sitting in front of their computer screens. If you must, think of a call center. Except that these twenty-somethings are not making call after call to customers in the US; they are reading articles, posts and comments and tagging them, or responding to them.
Welcome to BuzzPundit. You are at the corporate campus of one of India’s many social media outsourcing (SMO) companies.
