June 24th, 2008
Welcome to Gauravonomics Blog! Subscribe to my combined feed in a feed reader or by e-mail and you'll never miss a single post. Thanks for visiting!
Quick Summary: Read my analysis on the real nature of engagement with social media amongst US Internet users.
- X - X - X -
In a recent post, I had used the Forrester Research Social Technographics Profile Tool to compare the social technographics profiles for USA/ Europe with Japan/ Metro China.
Now, I have come across new data from eMarketer on the US internet users’ social media usage that doesn’t quite fit in with the Forrester Research data.
As per Forrester Research data —
- 19% of US internet users are Creators, who publish blogs, maintain websites, or upload self-created photos, podcasts or videos on social sites.
- 25% of US internet users are Critics, who post ratings and reviews of products and services on user review sites, comment on someone else’s blogs or contribute to online forums or wikis.
- 12% of US internet users are Collectors, who create metadata that’s shared with the entire community, by aggregating RSS feeds in a feed reader, by saving or tagging URLs on a social bookmarking service, or by voting for websites on a social voting site.
June 24th, 2008 |
Posted in Flat or Not
| Tagged with Charlene Li, Collectors, Creators, Critics, eMarketer, Forrester-Research, Groundswell, Inactives, Joiners, Josh Bernoff, Patricia Martin, Rengen, Social Media, Social Networking Sites, Social technographics Ladder, Social Technographics Profile Tool, Social Web, Social-Technographics, Spectators, USA |
June 3rd, 2008
Quick Summary: I use data from Forrester Research to compare the social technographics profiles for USA/ Europe with Japan/ Metro China to kick off my series on how the social web is not flat.
- X - X - X -
Forrester Research analysts Charlene Li and Josh Bernoff have played an important role in increasing our understanding of the social media space over the last year, both through their book Groundswell: Winning in a World Transformed by Social Technologies (website) and their Social Technographics Study.
The Forrester Research Social Technographics Study classifies consumers into a ladder with six overlapping levels based on their of participation in social media. The six levels in the Social Technographics Ladder are –
1. Creators, who publish blogs, maintain websites, or upload self-created photos, podcasts or videos on social sites (like Flickr or YouTube).
2. Critics, who post ratings and reviews of products and services on user review sites (like Amazon), comment on someone else’s blogs or contribute to online forums or wikis (like Wikipedia).
June 3rd, 2008 |
Posted in Flat or Not, Internet, Noteworthy, Social Media, Trendspotting
| Tagged with Charlene Li, Collectors, Creators, Critics, Europe, Forrester-Research, Groundswell, Inactives, Japan, Joiners, Josh Bernoff, Metro China, Metro India, Social Media, Social Media Strategy, Social Networking Sites, Social technographics Ladder, Social Technographics Profile Tool, Social Web, Social-Technographics, Spectators, USA |
