Tag Archives: China

A Comparative Analysis of Social Media Usage in BRIC Countries

Tuesday, September 2nd, 2008

At my official fellowship blog — How Global Values Shape Communications Technologies — I use data from Wave 3 of the Power of the People Social Media Tracker by Universal McCann (PDF/ Slideshare) to do a comparative analysis of social media usage in BRIC countries.

Here are the top level highlights –

- The total number of active internet users in BRIC countries (101.2m) is higher than the number of active internet users in US (100m).

- Significantly more users from BRIC countries than US engage with social media tools, both in terms of content consumption and content creation.

- Even as percentage of active internet users, social media usage in BRIC countries is much higher than US across content consumption and content creation.

- At the country level, China leads in blogging and podcasting while Brazil is the leader in social networking and online video.

Do join the conversation at the How Global Values Shape Communications Technologies blog.

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Check Out the Excellent Handbook of Online China Report from TrendsSpotting

Monday, August 25th, 2008

The excellent Handbook of Online China report prepared by Taly Weiss and Apurba Sen at TrendsSpotting (via China Web 2.0 Review) is the single most useful resource on web usage in China I have found so far in all my research on BRIC web usage –

Handbook of Online China
View SlideShare presentation or Upload your own. (tags: web trend trends)

Here are some of the highlights from the report –

– China is the country with the highest internet user base (253 mn) in spite of its relatively low internet penetration (19.1%). Incidentally, China is also the country with the highest mobile subscriber base (595 mn).

– Chinese internet users spend significantly more time on all types of social media sites — especially BBS sites — than the global average.

– Local Chinese language players dominate the Chinese online space across categories.

– Internet censorship is very common in China but 85% of Chinese citizens approve internet censorship .

Other useful resources on the Chinese online space include the China Web Research group on SlideShare and the ReadWriteWeb report on the top web apps in China.

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Gaming and Entertainment Drive Mobile Internet Usage in BRIC Countries

Monday, August 18th, 2008

According to the recent Mobile Media Marketplace report from the Nielson Company (via Ashish Sinha), gaming and entertainment are the most popular categories amongst mobile internet users in BRIC countries (Brazil, Russia, India and China) whereas email, weather, news, and search are the top categories for both American and European mobile Internet users.

Mobile Media Marketplace report from the Nielson Company

Jeff Herrmann, vice president of mobile media at Nielsen, suggests that –

In the U.S. and Europe, broad access to media and entertainment has been available for decades through a large fixed distribution infrastructure, and more recently in specialized devices like iPods, to meet consumer’s entertainment needs. Users in the growing Brazil, Russia, India, and China markets haven’t had the benefit of broad-based content distribution thereby limiting their exposure, and are filling the service gap by embracing mobile’s transition into a personal entertainment platform.

Mobile internet penetration in BRIC countries continues to lag US/ EU (10% to 16%). Still, Russia at 11.2% and China at 6.8% are far ahead of Brazil at 2.6% and India at 1.8%.

It’s interesting to note that India is the only country where neither search or news figure in the top 5 usages of mobile web. It’s equally interesting to note that China is the only country where e-mail doesn’t figure in the top five mobile web usage list.

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I’m the Next Yahoo! Fellow in International Values, Communications, Technology, and Global Internet at Georgetown University

Thursday, July 3rd, 2008

Quick Summary: I’m totally delighted to announce that I have been selected as the Yahoo! Fellow in International Values, Communications, Technology, and Global Internet for 2008-09 at Georgetown University.

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I’m totally delighted to announce that I have been selected as the Yahoo! Fellow in International Values, Communications, Technology, and Global Internet for 2008-09 at The Institute for the Study of Diplomacy (ISD) associated with The Edmund A. Walsh School of Foreign Service (SFS) at Georgetown University.

The fellowship is funded by the $1 million Yahoo! Fund on International Values, Communications Technology & the Global Internet, which was established at Georgetown University by a gift from Yahoo! Inc. There is only one such position open for each academic year and I’m the second Yahoo! Fellow.

The Yahoo! Fellow is chosen from applicants drawn from the government, corporate, non-profit and academic sectors with interest in BRIC countries (Brazil, Russia, India and China). Two graduate students from the Master of Science in Foreign Service (MSFS) program at the SFS are also selected to as Junior Yahoo! Fellows to engage in research associated with the Yahoo! Fellow. Part of the research done by the Yahoo! Fellow is also incorporated into the MSFS program as guest lectures, special seminars, case studies and/ or course modules.

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