December 24th, 2008
Technology Adoption Cycles and Social Media Outsourcing
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Jacob Morgan has written a great guest post on Lewis Green’s blog on why social media outsourcing might or might not work –
We all know that social media takes time, a lot of time, and for good reason. It’s not easy to build relationships with people. Many companies claim they don’t always have the time or the resources to start or maintain a social media engagement, so my question is, “Will social media eventually become outsourced (like many other jobs)?”
The ultimate question comes down to how much of the social media process should be in house and how much of it should be handled by an agency or…India (if outsourced)?
I think the articles do make some valid points; however, I don’t think we are seeing this trend (yet).
While I don’t think that the whole engagement will be outsourced, there me be a few components that will be, and these components will revolve around gathering data, researching, and reporting.
All the concerns Jacob has raised about social media outsourcing are valid. However, many of those concerns are also valid for telephone based customer support, much of which has been outsourced.
