Tag Archives: Collaborative Book

Get a Sneak Preview of My Chapter for ‘Age of Conversation 2: Why Don’t People Get It?’

Friday, May 16th, 2008

Quick Summary: Get a sneak preview of my chapter for ‘Age of Conversation 2: Why Don’t People Get It?’; it’s called ‘The Case for Social Media Outsourcing’.

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The Age of Conversation 2: Why Don't People Get It?

I have just submitted my chapter for ‘The Age of Conversation 2: Why Don’t People Get It?’ and it’s called ‘The Case for Social Media Outsourcing’.

The chapter is based on my earlier post about social media outsourcing (also see), and its basic premise is that social media outsourcing will be a significant part of the third wave of Indian outsourcing (worth $50bn by 2012), making it the next big business opportunity for India.

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As I had mentioned earlier, ‘The Age of Conversation 2′ will have 275 contributors against the 100 for the original ‘Age of Conversation’ and the chapters will be focused on eight sections related to the broad ‘Why Don’t People Get It?’ theme of the book. Here’s a sneak preview of the eight sections to whet your appetite –

# Manifestos — Declarations, up front, on the Age of Conversation. Why don’t people get it? What about companies? Where are things going? What can you help clarify?

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Watch Out For My Next Book — The Age of Conversation 2.0: Why Don’t People Get It?

Thursday, April 3rd, 2008

Quick Summary: After the runaway success of the original ‘Age of Conversation’, watch out for my next collaborative book — ‘The Age of Conversation 2.0: Why Don’t People Get It?’

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The Age of Conversation 2.0: Why Don't People Get It?

After the runaway success of ‘The Age of Conversation’ — it reached #262 in books and #36 in business and investing books on Amazon — it’s time for ‘The Age of Conversation 2.0: Why Don’t People Get It?’

There are three reasons why ‘The Age of Conversation 2.0: Why Don’t People Get It?’ is likely to be even better than the original ‘Age of Conversation’ –

1. It has 275 authors, instead of 100, and the author list is a who’s who of the world’s best marketing and social media thinkers.

2. The theme of the book is a question — ‘Why Don’t People Get It?’ — that social media enthusiasts often ask themselves. With 275 answers to the question, the book is likely to become the reference source for understanding ‘Why Don’t People Get It?’

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Download the Excellent ‘Best-Kept Marketing Secrets’ e-Book

Tuesday, April 1st, 2008

Quick Summary: Download a copy of the excellent ‘Best-Kept Marketing Secrets’ e-book for great marketing tips from 100 experts, including yours truly.

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Anita Campbell of Small Business Trends had asked some of the world’s top marketers, small business experts and bloggers — including Seth Godin, Guy Kawasaki and John Battelle — to share one of their best kept marketing secrets.

Now, she has compiled the best 100 tips from her compilation of best kept marketing secrets into an excellent e-book called ‘Best-Kept Marketing Secrets: 100 Experts Dish With Their Marketing Tips’.

The 33 page e-book has 100 expert tips across various marketing related topics like relationship marketing, marketing strategy, online marketing and social media, including my own tip on learning to make the perfect elevator pitch –

- Step 1 — Describe your idea in one or two sentences. Give both facts as they are and your own opinions.

- Step 2 — Specify what exactly you want to be done, by when and by whom.

- Step 3 — Give three reasons why, including examples to illustrate the benefits.

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Three Reasons Why You Should Buy ‘The Age of Conversation’ Collaborative Book On Amazon Today

Saturday, March 29th, 2008

Quick Summary: Be a part of social media history: buy the one-of-a-kind ‘The Age of Conversation’ collaborative book on Amazon today and the proceeds will go to Variety, the children’s charity.

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‘The Age of Conversation’ Collaborative Book

Age of Conversation

‘The Age of Conversation’ is a one-of-a-kind collaborative book conceived by Drew Mclellan and Gavin Heaton -

- 100 authors. We’re a few but need more.
- The overriding topic is “The Age of Conversation” — where you take it is up to you.
- The items are short - one 8.5″ x 11″ page — it can be words, diagrams, photos (again up to you) If it is words - about 400, give or take a couple.
- We write it quickly and get it out there. We publish electronically.
- We make it available online for a small fee and we donate 100% of the proceeds to Variety — the children’s charity.

Over 100 of the world’s leading marketers, writers, thinkers and creative innovators responded to their call, resulting in a unique one-of-a-kind project, which first became an e-book, then a self-published book on Lulu, and now a potential best-seller on Amazon.

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