October 23rd, 2008
Universal McCann Study: Indians Have the Highest Number of Personal Contact Points Across Communication Channels
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(Cross-posted on my fellowship blog - How International Values Shape Communications Technologies)
I had earlier used data from the Wave 3 of the Power of the People Social Media Tracker by Universal McCann to do a comparative analysis of social media usage in BRIC countries.
Now Universal McCann has published some more findings from the same study in another report titled When did we start trusting strangers? How the internet turned us all into influencers. The report is a treasure trove of interesting findings on how digital media is changing how we look at relationships and influence and I’m sure that I’ll return to it often in subsequent posts.
However, in this post, I want to focus on Universal Mccann’s findings on how we stay in touch with our personal contacts –
The evolution of the web as a social platform and primary communication channel has had a dramatic impact on the scale and nature of our friendship networks. Figure 8 shows the global average number of friends and personal acquaintances we maintain via different forms of communication including face to face, digital and letters.
