Tag Archives: Community

MobiChange: Mobile Social Networking for Mobilizing Social Change

Tuesday, August 19th, 2008

MobiChange Logo

I’ll be spending some serious time this year working on MobiChange, a social entrepreneurship venture that will leverage mobile social networking for mobilizing social change.

No, I don’t know enough about either “mobile social networking” or “mobilizing social change”, but I do know that mobile-based communities can be critical catalysts for transforming youngsters into committed change agents. So, I’ll start from whatever little I do know and learn the rest.

I was inspired to dream up MobiChange by Umair Haque’s exhortation to use technology to solve real problems and Po Bronson’s advice to search for something you can devote your life to.

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Filed in MobiChange, Mobile Web, Noteworthy, Social Change 2.0 | Also tagged , , , , , , , , | Permalink | Comments (2)

Launching SocialPundit: Collaborative Wiki-Based Community for Social Media Practitioners in India

Monday, March 10th, 2008

Quick Summary: You are invited to join SocialPundit, a collaborative wiki-based community for social media practitioners in India, where we track trends and resources on the evolving social media landscape in India.

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SocialPundit Logo

I’m delighted to invite you to join SocialPundit, a collaborative wiki-based community for social media practitioners in India.

What is the need for SocialPundit?

As I started tracking social media trends and resources in India, I felt the need to create an easily accessible master-resource on social media in India.

When I made a small start in this direction by compiling two directories — list of social media agencies in India and list of marketing, public relations and social media blogs in India — I received several requests to share them in the form of a wiki. I listened, and the result is SocialPundit.

What is the purpose of SocialPundit?

To start with, the SocialPundit wiki will track trends and resources on social media in India.

Over time, I can see SocialPundit playing an active role in evangelizing social media in India by organizing events and workshops on a non-profit basis.

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Filed in Desi Web 2.0, Directory, Internet, Marketing, Mobile, Noteworthy, Social Media | Also tagged , , , , , , | Permalink | Comments (0)

How to Use Digital Media: Ten Tricks for Brick and Mortar Marketers in India

Thursday, November 1st, 2007

Photo by dejay181

In an earlier post I talked about why marketers should not approach digital media (online/ mobile/ DTH) with the ‘interruption’ marketing paradigm so prevalent in traditional media (TV/ print/ radio/ outdoors): because digital media is very good at engaging with a million customers one at a time, but very bad at reaching a million customers at one time. This is especially true for India, where mass media still hasn’t peaked in terms of either reach or credibility and digital media is still extremely niche and fragmented.

In another earlier post, I talked about how most marketers and agencies in India are still clueless about the basic principles of digital media. I’m sure that most Indian marketers are present on digital media on the basis of the 5% rule: during a campaign, 5% of the budget should be allocated to digital media. As a result, even when marketers flirt with the digital media, their digital media initiatives are almost always ad hoc, mostly ineffective and often quickly abandoned.

In my new ten-post series on how brick and mortar marketers in India should use digital media, I’ll describe ten small, but smart, tricks that you can rely on to fully leverage the potential of digital media -

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Filed in Internet, Marketing, Noteworthy, Trendspotting | Also tagged , , , , , , , , , , , , , , , , , , , | Permalink | Comments (0)