I build and nurture online communities as CEO of 2020 Social. In my previous avatars, I have studied at IIM Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! Fellow, and co-founded election monitoring platform Vote Report India.
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Compete has just released its online video market share data for Mar ‘07 and it seems that Google-YouTube has lost market share from 55% in Feb ‘07 to 46.9% in Mar ‘07.
If the data is correct, this is a significant development.
I have asked Compete for a clarification, so watch out for an update.
According to Compete, Orkut, which is the default social networking site in India, is only ranked #8 in terms of attention and an even more lowly #22 in terms of number of visitors, amongst all social networking sites.
The question to ask here is: for a precocious teenager in Kolkata, what is more important -
- That MySpace is 300 times bigger than Orkut?
- That a million other social networking sites offer more advanced features than both Orkut and MySpace?
- That all her friends have profiles on Orkut?
The key to building a successful social networking site is to own a niche. MySpace owns the bigger niche (USA), but Orkut owns the niches that will grow faster (Brazil and India). These numbers will look very different in a few years from now.
Compete compares Technorati and Google Blogsearch traffic data to find what I knew anyway – Technorati kicks Google’s ass in blog search –
Technorati grew monthly unique visitors 91% and pageviews 138% in Q1. During the same time period, Google grew unique visitors by only 39% and pageviews by 47%. In both absolute and relative terms, Technorati is dominating Google.
Shek 10:51 pm on April 22, 2007 Permalink |
I think it helps that you can visit most Myspace profiles without being a member of Myspace and you can not do that with orkut. I think the lack of transparency with orkut keeps it unpopular…but it also keeps it clean. I’d rather have my orkut page clean and simple, then doll it op beyond recognition and have a million ads flashing on my face every time I view my profile on Myspace.