October 7th, 2008
Social Technologies and National Contexts
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(Cross-posted on my fellowship blog - How International Values Shape Communications Technologies)
When you are doing an interdisciplinary study of social technologies across four countries, it is important to focus on the connections between otherwise unrelated factors, and it is useful to develop a framework to look for these connections.
Here’s the framework we have been using for our research on social media in BRIC countries –
The outer circle is the national context, which comprises of the five interconnected Cs of computing devices, connectivity, culture, content and capabilities. The inner circle is the social media ecosystem itself. Our research, which looks at the connections between the two, has three layers –
Layer 1: The role of the national context in social media adoption
Layer 2: The dynamics of the social media ecosystem
Layer 3: The role of social media in changing the social context
Finally, the national contexts we are looking at are the four BRIC countries (Brazil, Russia, India and China) and United States (as a reference point).
