May 4th, 2007
Conversation Age E-Book: Create Conversations, Not Clutter
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The ‘Conversation Age’ e-book is a collaborative e-book project conceived by Drew Mclellan and Gavin Heaton -
- 100 authors. We’re a few but need more.
- The overriding topic is “The Conversation Age” — where you take it is up to you.
- The items are short - one 8.5″ x 11″ page — it can be words, diagrams, photos (again up to you) If it is words - about 400, give or take a couple.
- We write it quickly and get it out there. We publish electronically.
- We make it available online for a small fee and we donate 100% of the proceeds to Variety the Children’s Charity — which serves children across the entire globe.
My contribution to the e-book is a chapter titled ‘Create Conversations, Not Clutter’. Here’s a teaser excerpt from the chapter -
While all of us agree that we need to create conversations with our customers/ readers and build a community around them, most of us end up creating clutter instead of conversations. In this article, I will share with you my thoughts on creating conversations, not clutter.
For the rest of the chapter, you’ll have to wait for the e-book. 
