Tag Archives: CreativeLand-Asia

Yours Truly Quoted in Story on Social Media Marketing in India in the Online Magazine of IAMAI (Internet and Mobile Association of India)

Monday, March 3rd, 2008

Quick Summary: I was quoted today in Thinking Aloud, the online magazine of IAMAI (Internet & Mobile Association of India), in a story on social media marketing in India.

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I have been tracking social media marketing in India for a while now both in my brand manager and blogger avatars.

I was quoted today in Thinking Aloud, the online magazine of IAMAI (Internet & Mobile Association of India), in a story on social media marketing in India.

The article also quotes Raj Kurup, CEO of Creativeland Asia.

Here’s a quick summary of my thoughts on the social media marketing landscape in India –

- Social media marketing is a great tool for marketers to identify and redress customer dissatisfaction issue early, engage customers and citizens into meaningful conversations, and build customer loyalty at a low cost.

- In India, for most mainstream brands, social media is not yet a significant factor as of now. It is more important for reputation-based, service-oriented, consumer-fronted sectors like auto/ telecom/ financial services/ travel and hospitality. However, over time, social media will become important for all types of companies and brands.

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List of Social Media Agencies in India

Monday, February 25th, 2008

Quick Summary: The social media marketing scene in India is heating up both on the demand and supply side, with digital advertising agencies, PR practitioners, and prominent bloggers offering a range of social media services.

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I have been watching the social media marketing scene in India for a while now, and, suddenly, things seem to be heating up in this space. On the demand side, companies/ brands are showing willingness to engage with social media and, on the supply side, many players are offering, or planning to offer, a variety of social media services.

The Indian players offering social media marketing services can broadly be divided into three categories –

- Digital advertising agencies offering social media marketing services with a focus on virals, social network apps, social media campaigns etc.

- Public relations agencies/ practitioners offering social media services with a focus on online reputation monitoring and social media outreach etc.

- Prominent bloggers offering, basically, corporate blogging consulting services and workshops.

Let’s look at the players under each category in some detail.

Digital Advertising Agencies

- Webchutney

Location(s): Mumbai, Delhi, Bangalore

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