Tagged: Delhi RSS

  • Gaurav Mishra 10:57 am on December 15, 2009 Permalink | Reply
    Tags: , Delhi, , , , , ,   

    My Talk on Digital Activism at Social Media Club Delhi 

    Welcome back to Gauravonomics Blog! Subscribe to my feed now and you'll never miss a single post!

    In my previous post on three lessons entrepreneurs can learn from activists, I wrote about the importance of building a partner and volunteer ecosystem and mentioned how we use this principle in our own work at 2020 Social.

    Over the last three months, Dave has been working with several other social media practitioners and enthusiasts to start chapters of Social Media Club in a number of Indian cities, including Delhi (Facebook, Twitter), Mumbai (Twitter), Bengaluru (Twitter), Chennai (Twitter), Kolkata (Twitter), Hyberabad (Twitter), and Pune (Twitter). Several of these aren’t yet active, so if you want to take the lead in your local Social media Club, write to @evansdave on Twitter or volunteer on the Social Media Club wiki.

    The Delhi Chapter of Social media Club held its first meetup at Hauz Khas Village on November 21, 2009 (the first Social Media Club meetup in India?) and some 40 odd people turned up.

    I gave a talk on digital activism in India and China to emphasize the idea that social media goes beyond business and marketing.

    In the discussion that followed, I suggested that we keep the focus of Social Media Club meetups on big ideas so that not only social media enthusiasts and practitioners but also marketers and non-profits are interested in getting involved. I would love to attend talks that teach me something new about social media in India, for instance —

    - How are Janaagraha, Breakthrough and Cry uses social media in India.
    - How are Zoho, Deskaway, Uhuroo, Cynapse, YouSuggestand Remindo are building SaaS-based collaboration products out of India?
    - How are startups like Quippy, Fachak and Lifeblob building consumer focused social networking platforms from India?

    I hope Dave and the other good folks who are setting up Social Media Clubs in India will keep their eye on the big ideas and make the Indian chapters some of the most vibrant communities in the Social Media Club ecosystem.

    Cross-posted at 2020 Social: Because Business is Social.

     

  • Gaurav Mishra 10:59 am on June 27, 2009 Permalink | Reply
    Tags: , , , , Delhi, , , Social Media Workshop, ,   

    Full House at Dave Evans’ Social Media Marketing Workshops in Delhi, Bangalore and Mumbai 

    I had the great pleasure of spending a week with Dave Evans, the best-selling author of “Social Media Marketing: An Hour a Day”, as we traveled across the country to conduct three full-day social media marketing workshops in Delhi, Bangalore and Mumbai.

    The workshops were organized by my partner Sunil Agarwal’s public relations firm 20:20 Media. We had a full house at all the three workshops and it was the perfect setting to launch our new social media company 20:20 WebTech.

    Sunil started off the workshops with an overview of what to expect and I briefly talked about my 4Cs social media framework. Then, Dave took over and gave a great conceptual and practical perspective on how to use social media technologies, in strategic and tactical ways, to achieve business objectives.

    The workshops were attended by communications, public relations, advertising and marketing professionals, including some Chief Marketing Officers.

    Several attendees live-tweeted the workshop and said good things about us –

    - In Delhi: @aakriti, @_anshul, @naukri, @smrite, @srivastavanitin, @palinn, @arushsogani, @shrutigupta7, @vidhithakur

    - In Bangalore: @jessie_paul, @hardrockk, @zeitgeisthuntin, @dhempe @meher_taj, @rahkulk, @ashw1n, @santoshmaharshi, @vidder911

    - In Mumbai: @primaveron, @swatidwivedi, @mysti, @gitaagarwal, @krushant

    Palin Ningthoujam did a great Q&A with Dave on eight tricky social media marketing questions asked by clients. The Empowered SEO team also wrote a great post on the workshop. Mid Day, Deccan Herald and Exchange4Media also wrote about the workshop and NDTV Profit is doing a program on it.

    We are thankful to everyone for the great response to the workshop and hope that the workshops will seed some interesting conversations on social media marketing in India.

    Cross-posted at the 20:20 Social Media Analytics Blog.

     

  • Gaurav Mishra 8:36 pm on June 9, 2009 Permalink | Reply
    Tags: , , , Delhi, , , , ,   

    Register for 20:20 Media’s Social Media Marketing Workshop in Delhi, Bangalore and Mumbai 

    My 20:20 WebTech partner Sunil Agarwal’s public relations firm 20:20 Media is organizing a series of full-day social media marketing workshops in Delhi, Bangalore and Mumbai on June 22, 24 and 26 respectively.

    The hands-on workshops are designed for communications, public relations, advertising and marketing professionals who want to use social media technologies, in strategic and tactical ways, to achieve their business objectives.

    Here’s a brief outline of the sessions –

    8:30-8:45 am – Outline
    8:45-9:45 am -Understanding Social Media
    9:45-10:45 am -Social Media Channels
    10:45-11:00 am -BREAK
    11:00-12:00 pm -Social Media Metrics
    12:00-1:00 pm -LUNCH
    1:15-1:30 pm -Course Review
    1:30-2:00 pm -Social Media Monitoring
    2:00-2:30 pm -Creating Your Framework
    2:30-2:45 pm -BREAK
    2:45-4:00 pm -Creating Your Framework (continued)
    4:00-5:00 pm -Wrap-up and Review Session

    The workshops will be conducted by Dave Evans, the best-selling author of “Social Media Marketing: An Hour a Day”.

    I have seen Dave’s training material and he does a really good job of putting together both the conceptual and practical aspects of social media marketing, from developing a strategy based on business objectives, to implementing the campaign, and measuring results.

    Dave has also been doing a series of webinars on social media marketing for 20:20 Media, so you can get a preview of what to expect from the full-day workshops.

    The workshops cost a very reasonable Rs. 7500 (about $150), and, if you register by June 15th, you’ll also get a free copy of Dave’s book.

    So, do read through the workshop website and brochure, see who else is attending, register for the workshop, and spread the word around.

    For more information contact: Abha Arora (abha@2020india.com, 080 -22123111) or Mohit Verma (mohit@2020india.com, 09818821641/ 0120-4642034).

    I’ll be at all three events, so, if you do attend the workshop, let’s meet up and talk.

    Update: Here’s the press release, in case you know some journalists who would like to cover the event.

    Cross-posted at the 20:20 Social Media Analytics Blog.

     

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  • Gaurav Mishra 11:32 am on May 12, 2009 Permalink | Reply
    Tags: , , Brand Monitoring, Delhi, , , , , ,   

    Social Media Outsourcing Redux: I’m Starting a Brand Monitoring Company 

    I have written before that one way to ensure that your predictions come true is to do yourself what you predicted others would do.

    After saying for more than a year that social media outsourcing will be the next big business opportunity for India, and lead the third wave of Indian outsourcing, I’m setting up a business to exploit this opportunity.

    I’m setting up a social media company called 20:20 Web Tech with Sunil Agarwal, the founder of 20:20 Media. We’ll be based in Delhi, but focus on providing social media analysis and brand monitoring services for international clients.

    There are more than 50 social media analysis tools, but no tool is more than 50-60% accurate, due to the difficulties in decoding spam, slang, sarcasm and sentiment. We will add value by adding a layer of human intelligence on top of the technology, and increasing the accuracy of the results to as much as 90-95%. As we will be based in India, where manpower costs are really low, we’ll be able to do it at a really competitive cost.

    We’ll have a fairly robust tool of our own, but we will also work with other tools that our clients might be using. In fact, our business model will be based on partnering with, not competing with, the present social media analysis companies.

    I think that the closest example of what we are trying to build is KDPaine & Partners, except that it is based in the US. Being based in the US has a visibility advantage while being based in India has a cost advantage, so we are hoping that, instead of competing, we’ll be able to partner with Katie and other players in the space.

    By the way, Sunil and I first met at the South by Southwest Festival in March. I asked a question at a panel and ended up giving the answer myself. My mini-speech led to an interview with BBC, and a discussion with Sunil, and now to this company. So, the moral of the story is: go to conferences and ask questions that only you can answer.

    I’m in Washington DC for another month, and I’ll be happy to start conversations that can evolve into business relationships three months down the line. I can be reached at +12022791925 or gaurav@2020webtech.com.

    My affirmation is finally coming true, albeit a year late. 2008 was the best year of my life. 2009 promises to be even better. Do wish me luck.

    Update: I just re-read my post and realized how cocky I sound. Let me assure you that I feel like a little boy who has just found out that Santa Claus is for real. I still can’t believe my luck in having Sunil as a partner. He is almost like a father-figure and it’s such a delight to be able to work with someone I can look up to, learn from. So, I’m keeping my fingers crossed and hoping that everything works out. I’m very excited and very scared and I do need your wishes and blessings. So, really, do send out a little prayer for me.

     

    • dina mehta 11:40 am on May 12, 2009 Permalink | Reply

      Hey Gaurav – this is great news! All the best. I really look forward to a refreshing edge to your approach – it’s one of those burning questions that are still not effectively addressed – that damn ROI word :)

      Question – only US Clients???

      • Gaurav Mishra 9:28 am on May 13, 2009 Permalink | Reply

        @Dina: Thank you. We’ll initially focus on US clients because we won’t have to create a market, unlike in India. However, things are fairly fluid, and will remain so, and if there is enough demand for our services in India, we will be happy to offer them to Indian clients.

    • Atul 12:28 pm on May 12, 2009 Permalink | Reply

      Gaurav,

      Congratulations! Sounds like just the thing needed, given your focus on social media.
      Wishing your venture much success.

      -A

    • Rohit Pandey 12:51 pm on May 12, 2009 Permalink | Reply

      Gaurav,

      Congrats! Hope the venture gets off to a great start… and oh yes, welcome to Delhi!

      Cheers,

      Rohit :)

    • Shubham 1:17 pm on May 12, 2009 Permalink | Reply

      Congratulations and all the best!
      Best,
      Shubham

      P.S. Reading that 2008 was the best year of your life seems rather funny cause it was probably the worst for most ;)

      • Gaurav Mishra 9:31 am on May 13, 2009 Permalink | Reply

        @Shubham: Thank you. Yes, it’s amazing that 2008 was the best year of my life. It was a great year to spend away from the corporate world, in academia. I did lose a part of my investments, like everyone else, but gained so much more, in experiences and relationships.

        • Shubham 11:32 am on May 13, 2009 Permalink | Reply

          Great for you. I looked at your profile and was amazed. I am from IIM Calcutta :) so liked the fact that you being an IIM grad are doing so much in the web space. I am currently in Delhi so may be when you come back we can catch up.

          All the best for the company! I look forward to it!

    • Rombo 1:24 pm on May 12, 2009 Permalink | Reply

      All the best with this Guarav.

      I’ll definitely be following your progress very closely because this is something very close to my heart and interest.

      • Gaurav Mishra 9:32 am on May 13, 2009 Permalink | Reply

        @Rombo: Thank you. Is social media or social media monitoring close to your heart? I’ll look forward to a longer conversation with you on this. :-)

    • Vijay Rayapati 1:55 pm on May 12, 2009 Permalink | Reply

      Hi Gaurav,

      I was one of those guys waiting for your big surprise announcement.Great to know that you will be back in India and will be working in Social Media space.Looking forward to meet you in some conference in India :) .

      All the best for your new journey and I am sure you will rock.

    • Gautam 12:09 am on May 13, 2009 Permalink | Reply

      Awesome!

      Wish you the best!

      We’ve had conversations with the 20:20 folks in Delhi about projects in the past!

      And welcome to Delhi !

      • Gaurav Mishra 9:37 am on May 13, 2009 Permalink | Reply

        @Gautam: Thank you. I’m looking forward to be in Delhi, and spending some time with you.

        • Gautam 1:40 pm on May 13, 2009 Permalink | Reply

          and I’d be interested to know if any organizations approach you to monitor their “employer brand” using social media.

          Would love to see if any organizations are thinking that far ahead!

          • Gaurav Mishra 2:07 pm on May 13, 2009 Permalink | Reply

            @Gautam: Yes, I think it is unlikely to begin with, but I’ll keep an eye on that trend.

    • Twilight Fairy 3:47 am on May 13, 2009 Permalink | Reply

      congrats Gaurav! and look forward to meeting you again.

      • Gaurav Mishra 9:38 am on May 13, 2009 Permalink | Reply

        @Twilight Fairy: Thank you. I’m looking forward to be in Delhi, and spending some time with you, and your Delhi Bloggers fan club.

        • Twilight Fairy 1:58 pm on May 13, 2009 Permalink | Reply

          fan club? :P

          yours or mine? :)

          • Gaurav Mishra 2:07 pm on May 13, 2009 Permalink | Reply

            @Twilight Fairy: Yours. I’m a member. :-)

          • Gautam 11:09 pm on May 13, 2009 Permalink | Reply

            DBM is now going to be an amalgamation of TF, Gauravonomics and Sidin’s fan clubs!

            Lots of people are members of all three, yours truly included!

          • Gaurav Mishra 12:01 am on May 14, 2009 Permalink | Reply

            @Gautam: I’m sure the Gautam Ghosh fan club is bigger than any of the others. Ah! I didn’t know Sidin had moved to Delhi. What fun!

          • Twilight Fairy 12:58 am on May 14, 2009 Permalink | Reply

            Yeah! Gautam’s fan club is the biggest as we even saw at #dbm29. all the others are mere subsets in this huge venn diagram.

          • Gautam 2:40 am on May 14, 2009 Permalink | Reply

            kyon mazaak uda rahe ho..?

            yeah Sidin is also in town and much merriment will happen when you come in June end too…

    • Rajesh 3:50 am on May 13, 2009 Permalink | Reply

      Gaurav,

      THIS is the opportunity, the human layer on top of the tech layer. We will do some work together I hope. I don’t think there could have been a better partner than Sunil and 20:20 for this venture. This is cool and look forward to see you soon.

      Continue to shine :)

      Cheers

      Rajesh

      • Gaurav Mishra 9:40 am on May 13, 2009 Permalink | Reply

        @Rajesh: Thank you. Yes, it’s quite amazing to have Sunil as a partner. After more than a year of thinking about it, the business roadmap already exists in my head, in ridiculous detail. I’m hoping that we’ll be able to execute it well. I’m looking forward to spending some time with you and working with you, formally or informally.

    • Anjali 5:42 am on May 13, 2009 Permalink | Reply

      Congratulations Gaurav, very interesting for India to have this sort of a company (a first, if I’m not wrong) and I was also intrigued to know you met Sunil at SXSW! Re: moderation, take a look at this and see if it can help you out at 20:20 web tech – http://socialmod.com/

      • Gaurav Mishra 9:43 am on May 13, 2009 Permalink | Reply

        @Anjali: Thank you. Yes, meeting Sunil at SXSW was such sweet serendipity. I won’t say that 20:20 Web Tech is the first social media outsourcing company in India, but it’s definitely going to be the first one based on thought leadership. Thank you for pointing out http://socialmod.com/

    • kanupriya 6:24 am on May 13, 2009 Permalink | Reply

      Congrats & wish you all the luck for your venture. I think this is gonna be 1st of its kind in India. Looking forward to its launch now.

      • Gaurav Mishra 9:44 am on May 13, 2009 Permalink | Reply

        @Kanupriya: Thank you. As I said, we aren’t the first social media outsourcing company in India, but we will hopefully be the one people look up to as an example of how to do it well.

    • 2s 7:24 am on May 13, 2009 Permalink | Reply

      Congratulations Gaurav. Wishing you all the best in your new venture! :-)

    • Mayank Dhingra 9:25 am on May 13, 2009 Permalink | Reply

      A SMO company in Delhi sounds great. You’ve been working really hard all this while doing all the ground work and surely you’ll be doing great in your new venture.

      All the best !!

      Mayank Dhingra

      • Gaurav Mishra 9:46 am on May 13, 2009 Permalink | Reply

        @Mayank: Thank you. Yes, it’s amazing how a year of thinking comes together into something tangible, almost in a moment.

    • Gurneet Singh 2:31 pm on May 13, 2009 Permalink | Reply

      Congratulations..
      Having Mr. Sunil Agarwal as a partner will definitely give a boost to your entrepreneurial skills & combined with the skills you have …will be a lethal combination for sure…
      BEST OF LUCK…

      • Gaurav Mishra 5:49 pm on May 13, 2009 Permalink | Reply

        @Gurneet: Yes, having Sunil as a partner is quite an amazing thing. Thank you for your wishes.

    • Kamal Raghav 3:02 pm on May 13, 2009 Permalink | Reply

      Hi Gaurav,

      I am Kamal Raghav, Director of Sales at Serendio. First off, congratulations & best wishes on your new venture. Serendio provides Content Informatics solutions based on Natural Language Processing and Text mining techniques. We have a product called Voice of the Market – wherein we extract customer sentiments expressed on various consumer products/brands from both social media & enterprise data and convert them into key business insights. Given your idea, I would love to sync up with you on your idea and discuss partnership opportunities.

      • Gaurav Mishra 5:50 pm on May 13, 2009 Permalink | Reply

        @Kamal: Thank you for getting in touch. I had a look at the Serendio website and it looks really interesting. We would love to work with you. I have sent you an email. Let’s talk and find a way to collaborate.

    • Sanjutka 4:06 am on May 19, 2009 Permalink | Reply

      Congratulations and best wishes. You know I hope to catch up with you in Delhi sometime. A friend and I were looking for some guidance on something we have always wanted to do in social media, may be you can help? Will discuss more later.

    • Srini Rao 10:00 am on September 17, 2009 Permalink | Reply

      Hi Gaurav,

      I am a first time visitor to your blog. I wish you all the best for your venture. Just a quick question, who will be the potential customers in the Social Media Monitoring Business?

      Regards,

      Srini Rao

  • Gaurav Mishra 2:08 am on February 25, 2008 Permalink | Reply
    Tags: , Adfactors-PR, , , Blueliner, , , Delhi, , Edelman, Genesis-Burson-Marsteller, Hyderabad, ID8Labs, , Infovedics, , Mosoci, , NewMediaGuru, , Online-Reputation-Monitoring, , Quasar-Media, QuasarTalk, , , Redifussion-PR, Screengrab, , Social-Media-Agency, , Social-Media-Outreach, Social-Network-Apps, , , WATConsult, , Weber-Shandwick   

    List of Social Media Agencies in India 

    Update: Here’s an updated list of social media agencies in India.

    I have been watching the social media marketing scene in India for a while now, and, suddenly, things seem to be heating up in this space. On the demand side, companies/ brands are showing willingness to engage with social media and, on the supply side, many players are offering, or planning to offer, a variety of social media services.

    The Indian players offering social media marketing services can broadly be divided into three categories –

    - Digital advertising agencies offering social media marketing services with a focus on virals, social network apps, social media campaigns etc.

    - Public relations agencies/ practitioners offering social media services with a focus on online reputation monitoring and social media outreach etc.

    - Prominent bloggers offering, basically, corporate blogging consulting services and workshops.

    Let’s look at the players under each category in some detail.

    Digital Advertising Agencies

    - Webchutney

    Location(s): Mumbai, Delhi, Bangalore

    Services: Online reputation monitoring, social media outreach, viral videos, social network apps.

    Known clients: Boston Consulting Group, Airtel, MakeMyTrip, BookMyShow, Tata Motors.

    - Quasar Talk, from Quasar Media, now part of the WPP Group.

    Location(s): Delhi

    Services: Online reputation monitoring, social media outreach.

    Known clients: General Motors.

    - Phonethics

    Location(s): Mumbai

    Services: Viral videos, corporate blogging.

    Known clients: Tata Motors, Sony Entertainment Television, Nokia.

    - Infovedics

    Location(s): NOIDA (Delhi)

    Services: Online reputation monitoring, social media outreach, viral videos, social network apps.

    Known clients: None.

    - Blueliner

    Location(s): Hyderabad (also New York & Dhaka)

    Services: Online reputation monitoring, social media outreach, viral videos, social network apps.

    Known clients: None.

    - ID8Labs

    Location(s): Mumbai (also Philadelphia)

    Services: Social media outreach, viral videos.

    Known clients: None.

    - NewMediaGuru

    Location(s): Delhi (also London & New York)

    Services: Social media outreach, viral videos, social network apps.

    Known clients: None.

    - The Flea

    Location(s): Mumbai

    Services: Viral videos, social media consulting.

    Known clients: Star TV.

    Public Relations Agencies/ Practitioners

    - Rajesh Lalwani’s Blogworks

    Location(s): Delhi

    Services: Social media consulting, online reputation monitoring, social media outreach, workshops.

    Known clients: Fastrack (social media news room, Twitter, Facebook) & Breakthrough.

    Prominent Bloggers

    - Kiruba Shankar

    Location(s): Chennai

    Services: Corporate blogging consulting, workshops.

    Known clients: None.

    - Dina Mehta’s Mosoci.

    Location(s): Mumbai

    Services: Social media consulting, workshops.

    Known clients: None.

    - Rajiv Dingra’s WATConsult.

    Location(s): Mumbai

    Services: Social media consulting, social media outreach, workshops.

    Known clients: Frito Lay, Nokia, HSBC, Mahindra, Rediff, Tribal DDB, ForceIndia.

    Coming Soon

    By the end of 2008, I see the following players entering the market –

    - Nielsen Buzzmetrics is said to be in talks with some Indian multinationals for their online reputation monitoring service.

    - International PR agencies Fleishman Hillard and Edelman are said to have approached Indian multinationals for their online reputation monitoring service via their offices in Mumbai.

    - Zeta Interactive, which owns social media agency Relevant Noise, may start offering these services through their Zustek office in Hyderabad.

    - Advertising agency CreativeLand Asia is also planning to start offering social media outreach services.

    Apart from the five possible entrants that I have identified, I see at least half a dozen other serious players entering the social media marketing scene in India by end of 2008.

    - Update on February 26, 2008:- According to Palin at India PR Blog, several PR agencies — including Weber Shandwick (with Screengrab), 2020 Media, Redifussion PR, Adfactors PR, and Genesis Burson Marsteller — are planning to start their own social media divisions.

    It seems that, by the end of 2008, we’ll have 25-30 serious social media players in the Indian market. That’s amazing, isn’t it?

    I intend to update this list of social media agencies in India on a regular basis. So, if you know any other agencies in India who are focused on online reputation management, social media outreach or viral marketing, do send me an e-mail or leave a comment below.

    Now that we have a firm handle on the list of social media agencies in India, the other thread to pick up, of course, will be Rajesh’s tweet on what is the potential size of the social media business in India.

    Also read: Rajesh Lalwani & HH at India PR Blog, Palin at India PR Blog.

     

    • Priya Shah 12:22 pm on February 25, 2008 Permalink | Reply

      Now that is a comprehensive list.

      Damm only one person in PR – i guess its not to late for me to jump in :P

      Great going Gaurav.

    • Gaurav 1:17 pm on February 25, 2008 Permalink | Reply

      Thanks, Priya, feel free to ping me and ask me to add to the list of agencies/ clients anytime you hear of any new developments. :-)

    • Rajiv Dingra 3:14 pm on February 25, 2008 Permalink | Reply

      Gaurav Im not sure how you missed it but our list of clients is listed on our website here -> http://www.watconsult.com/?page_id=11 And that also is a partial list (as many clients are under NDA). As far as I know We are among the largest stand alone social media consulting companies (Both in terms of number of people we employ and revenues) in India you can check all the media buzz about us here -> http://www.watconsult.com/?page_id=8

      Infact we are doing a lot of work with large digital media agencies as well as direct clients. We are soon to announce major developments both on scale and clients. So watch out for us.

      Really appreciate your effort to list the companies though.

    • Gaurav 4:34 pm on February 25, 2008 Permalink | Reply

      @Rajiv: Apologies for the oversight. That’s a really impressive clients list. Have updated the post.

      Will be watching out for your upcoming major announcements. :-)

    • Rajiv Dingra 4:38 pm on February 25, 2008 Permalink | Reply

      Thanks gaurav. Will keep you updated.

    • Rajesh 9:56 pm on February 25, 2008 Permalink | Reply

      Nice list Gaurav. Thanks.

      It might be interesting to add differentiators to make it even more meaningful.

      Social media can be many things – setting up a blog for someone can be social media , so can be uploading a video on You Tube ;)

      For eg. we deliver strategic advice that’s aligned with business/ marketing needs/ goals of the clients. Deliver insight programmes, drive evangelist programmes etc.

      Social media is just one of the routes for outreach, we combine our learnings in mainstream and social media to drive value for our clients.

      Cheers.

      Rajesh

    • IdeaSmith 2:18 pm on February 26, 2008 Permalink | Reply

      I’m nitpicking but you spelt NIELSEN wrong. :-)

    • Amit Tripathi 10:18 pm on March 12, 2008 Permalink | Reply

      Hi Gaurav,

      Excellent content.

      You missed our client list on the website. Please do take the link from here..

      http://www.id8labs.com/clients.asp

      Keep up the good work.

      Do keep in touch.

      Amit

    • Marketing Services 5:31 pm on March 19, 2008 Permalink | Reply

      Yeah its true that social media marketing is evolving in the market and many companies are showing their interest in providing social media services, social media marketing is a part of online marketing. With the online marketing many people are boosting up their business

    • Renaissance PR 3:22 pm on March 26, 2008 Permalink | Reply

      We would also like to be included in this list.

      Thx,

    • Rohit Maheshwari 1:46 am on May 8, 2008 Permalink | Reply

      I am impressed, lets catch up.

    • Aniisu 4:41 pm on June 5, 2008 Permalink | Reply

      Hi Gaurav,

      Almost all of these agencies and consultants listed are in the PR and external reputation space..

      I am writing to introduce my blog on internal communications and new media from India ( http://www.intraskope.wordpress.com)

      Cheers

      Aniisu

    • Nimesh Shah 12:16 pm on September 29, 2008 Permalink | Reply

      Hi Gaurav,

      Would like to introduce Windchimes to you – a social media agency that me and my friend have started. Do visit our site and mention it in your list of SMM agencies of India

    • Harshil Karia 3:44 am on October 23, 2008 Permalink | Reply

      Hey Gaurav – would appreciate it if you added us as well!

    • Shveta Singh 2:07 am on November 10, 2008 Permalink | Reply

      Hi Gaurav,

      Good work. This list was really required. But there are few more agencies working in this space.
      iStrat Software from Delhi is one such name. I work with them and we have already done some brilliant work in terms of blogging and online reputation management for some well known companies. Do include us when you update your list the next time.

    • Ajinkya 2:57 pm on December 6, 2008 Permalink | Reply

      Hi Gaurav,
      I am Ajinkya, a 2nd year student of PGDCM from MICA, Ahmedabad. I am interested in Social media, and towards the same I have pursued relevant project and written paper. The list you put forth here is of tremendous help to me now.
      Being a veteran in this field, could you please guide me towards carving a fruitful career in this field? Specifically speaking, which companies would be ideal for a passionate management graduate to start his career in? which companies are growing and hope to continue their growth in these troubled times?
      Awaiting your response.
      Thanking you,
      Ajinkya

    • Prasanna 8:16 am on December 10, 2008 Permalink | Reply

      Hi Gaurav,

      Very impressive list and nice work you have done of putting it together.
      We are a new startup social media agency based in Chennai and I would like our agency Catch5 Studios to be added in the list.
      Thanks in advance.

    • bhanuprakash 1:37 pm on March 14, 2009 Permalink | Reply

      Hi Gaurav,

      Your effort is very much appreciable. But you missed the biggie, I just wanted to add one more company, who has been aggressively into Social Media & Online PR activities, is Hanmer MS&L, recently got acquired by MS&L, one of the leading Digital Agency in the world.

      But your blog is amazing and very informative. Gr8 effort. I am a Digital PR professional from Mumbai and an SEO consultant.

    • Neelesh Salgaonkar 2:50 am on April 1, 2009 Permalink | Reply

      Hi Gaurav,

      That’s an impressive list. It would have nice, if you could have separated the technology companies that are providing analysis solutions on social media from the other companies.

      One such company is ‘Germinait Solutions’ (www.germinait.com) based in Mumbai, where we are building a next-gen technology platform for social media analysis. We have done some brilliant work in Natural language processing area. Please include Germinait Solutions in your list.

      I am eager to know about other companies that are working in similar space.

      Regards,
      Neelesh

    • Sona 3:02 am on April 5, 2009 Permalink | Reply

      Apart from the list of the companies, that have already been mentioned above, another agnecy that is already doing great amount of mindblowing work in this space is OgilvyPR. Their digital works are too well established and have very high expert team catering to all the markets of APAC.I have personally some of their work and of others too in various campaigns. So I feel that digital in India is not lagging far behind

    • Prerna Bhagra 1:58 pm on April 6, 2009 Permalink | Reply

      You missed us out :( Bloggers’ mind
      http://www.bloggersmind.com. Please check our website and do include us in the list next time you update.

      Thanks

    • Chethna KS 11:49 pm on July 23, 2009 Permalink | Reply

      I read your list and you seem to have comprehensive knowledge about social media in India.

      What do you think are the chances of an international social media company surviving in India. I am a student in Miami Ad School and I am working on a project on social media. Any information that you can give me about social media in the India market, the scope, the kind of clients who would be open to it, anything at all, would be of great help.

      looking forward to hearing from you.

      Thanks.

      • bhanu 12:53 pm on July 29, 2009 Permalink | Reply

        @chetna. Well I write on Indian Social Media. You can visit my blog and gain some insights based on my experiences.

    • Siddharth Acharya 12:45 pm on July 29, 2009 Permalink | Reply

      Hey Gaurav nice blog and very good database. But can u suggest any book on Socila media Marketing. This can be very halp full for me. I will really appreciate your suggestion.

      • bhanu 12:52 pm on July 29, 2009 Permalink | Reply

        @siddharth Acharya

        There are many books on Social Media Marketing, the recent one we had in India was Social Media Marketing by Dave Evans. Its a good book. But its quite deep and professional. I suggest you can go to http://www.docstoc.com and scribd.com. and search for books on Social Media. You will find many.

    • Pratibha Rathore 7:10 pm on August 26, 2009 Permalink | Reply

      Hi Gaurav,

      Very comprehensive list. We would like you to add Mercury Communication to your list. We are an integrated Social Media Agency and we have worked with some big clients. We do social media consultancy, monitoring and outreach for clients.
      http://www.merccomm.com/index_files/MercuryCommunicationServices.htm

    • Shank 4:27 pm on September 1, 2009 Permalink | Reply

      http://www.socialcreeper.com Though it’s not a Indian Company, it’s a true social Media Company that guarantees enhanced visibility to your website using social media platforms. You might want to check this, it’s truly interesting.

      Thank you for information, really helpful

    • c_h_u_c_k 1:49 pm on October 6, 2009 Permalink | Reply

      I wonder if it's a little too late for this :-)
      But we at Windchimes Communications (http://www.windchimes.co.in) have been in this field for a while, and have some good clients as well.

      Possible to update now?
      Good blog, Gaurav. Cheers!

    • Jeanne-Elise M. Heydecker 8:06 am on November 26, 2009 Permalink | Reply

      One thing you don't mention is the success rate of these companies, especially when marketing internationally. I find it very difficult to locate staff with enough international experience to say, market to the US using social media. The English is all wrong, their cultural awareness is naive, but their arrogance something to behold! As an American working here, when I've found good staff willing to learn, they've done really well, especially in Kolkata. Here in Delhi, they simply just don't get it. I'm trying to understand what the difference may be.

      Domestically, I've worked with a number of these companies and they've done some really successful campaigns for the Indian market, things that would never have worked overseas. I'd like to be able to offer outsourcing services to American clients, but I don't think the talent is here to do it effectively yet. I think the industry in India is similar to call centers a while back, when they finally realized that they needed to train their staff in cultural awareness and interaction. Only then will India be able to expand their social media marketing business beyond its own borders.

    • Gaurav Mishra 5:58 pm on December 11, 2009 Permalink | Reply

      Jeanne: I agree. Most young Indians do have limited international exposure and Indian English is very different from American English. I think the trick is to recruit well-educated (and costly) employees and charge a premium.

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