April 10th, 2007
Content, Delivery and Intent
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Seth Godin is at his thought-provoking best when he says -
By a factor of three, what you do is not nearly as important as how it makes people feel.
If you define ‘what you do’ as ‘content’ and ‘how it makes people feel’ as ‘delivery’, the rule doesn’t hold. Great content with bad delivery is a waste, but bad content with great delivery is often worse; you cannot deliver what you don’t have.
However, if you factor in the ‘intent’ to makes people feel good, the rule does hold, almost all the time.
What do you do when you have the intent, but are limited by undifferentiated content and delivery? You act as the ‘filter’; instead of selling to people the solution available with you, you lead them to the solution that is most suitable for them.
What’s true for business is often true for blogging too. Focus on making your readers feel good, and blogging nirvana will follow.
