Desi-Web-2.0 | Gauravonomics Blog

Tag Archives: Desi-Web-2.0

Three Dimensions of Differentiation for Indian Social Networking Sites

Thursday, March 13th, 2008

Quick Summary: Read why language (English vs. vernacular), mode of access (Internet vs. mobile) and social dynamics (global vs. Indian) will be the three dimensions of differentiation for Indian social networking sites.

- X - X - X -

In my previous post, I wrote about why Indian social networking sites need to differentiate themselves –

Most of the Indian social networking sites are basically India-focused Facebook/ MySpace/ Orkut/ LinkedIn clones. Such clones would only be popular amongst a small set of twenty-something Indians in metros who won’t want a clone anyways.

I also presented a typology of Indian social networking sites on a 2X2 matrix with Indian-vs-global social dynamics on the X-axis and Indian-vs-global user appeal on the Y-axis –

– and suggested that –

To really build an identity and a broad Indian user base for themselves, Indian social networking sites need to reflect the unique nature of relationships in the Indian society.

Three Dimensions of Differentiation: Language, Access and Social Dynamics

Based on the discussion in the comments section and on Twitter, Facebook and e-mail, I have realized that there are, in fact, three dimensions of differentiation for Indian social networking sites — language (English vs. vernacular), mode of access (Internet vs. mobile) and social dynamics (global vs. Indian).

Filed in Desi Web 2.0, Graphs, Internet, Mobile, Noteworthy, Social Media, Trendspotting | Also tagged BharatMatrimony, Facebook, Graphs, I-CUBE, India, Internet, Internet Penetration, JeevanSaathi, Like, LinkedIn, Micro-Blogging, MingleBox, Mobile, Mobile Blogging, MySpace, MyToday, Nokia, Noteworthy, NRS, Orkut, Readership, Reliance, Shaadi, SMS, SMSGupShup, Social Media, Social Network, Social-Networking, Social-Networks, TRAI, Trendsotting, Vernacular, Webaroo | Permalink | Comments (7)

Check Out My Friend Aalaap Ghag’s Really Cool Link Aggregator LinkBunch

Friday, March 7th, 2008

Quick Summary: LinkBunch is a nifty new service that allows you to bunch multiple long links into one tiny link.

- X - X - X -

Over the last few months, I have met many interesting people through Twitter, and the two @MumbaiTwit tweetups that I organized (1 and 2) and I’m amazed by some of the cool things these people are doing. Take Aaalap Ghag (Blog, Facebook, LinkedIn and Twitter), as an example. Aaalap, a developer at Web 18, is also India’s most prolific Twitter user (3400+ tweets!) and the creator of the really cool link aggregator LinkBunch.

LinkBunch is a nifty new service that allows you to bunch multiple long links into one tiny link like http://linkbun.ch/3ox (which is a bunch of all my blog, feed and social network profile links). You can then share the link over IM, Twitter, email or even a mobile phone SMS. When the recipient clicks on the LinkBunch link, it opens up into a page that contains all the links that you have put in the bunch. They can then open one link at a time or all the links, all at once.

Filed in Desi Web 2.0, Internet | Also tagged Internet, Link, LinkBunch, MumbaiTwit, Startup, Tweetup, Twitter | Permalink | Comments (1)

List of Marketing, Public Relations & Social Media Blogs in India

Thursday, February 28th, 2008

Quick Summary: A number of good quality marketing, public relations & social media blogs in India form a mature niche now.

- X - X - X -

I recently compiled my list of social media agencies in India to highlight the high level of activity I’m suddenly seeing in that niche.

Another related area where I’m suddenly seeing very high level of good quality activity is in the marketing, public relations & social media blogs niche in India.

Not very long back, I had mentioned that Gauravonomics Blog was one of the five Indian blogs on the AdAge Power150 list. Today, as many as fifteen Indian blogs can be on that list.

The blogs included in this list are not only written by marketing, public relations, or social media practitioners, they are also focused on these topics. Blogs on unrelated topics written by marketing, public relations, or social media practitioners are not included in the list.

The main objective of the list is to develop a sense of community in the niche. This is the reason why I have added blogger profiles on Facebook/ LinkedIn/ Twitter wherever possible. This is also the reason why I have structured this list alphabetically (by author name) and not as a ranking. Agency blogs and multi-author blogs are listed separately.

Filed in Desi Web 2.0, Directory, Marketing, Noteworthy, Social Media | Also tagged Blogger-Profiles, Bloggers, Blogs, Directory, Facebook, India, LinkedIn, Marketing.-Public-Relations, Miscellaneous, Noteworthy, Social Media, The-Next-Marketing-Guru, Twitter | Permalink | Comments (14)

The Xeta Shootout Contest: Win an Indica V2 Xeta

Tuesday, November 20th, 2007

Quick Summary: Read about The Xeta Shootout Contest, where you can make your own Xeta TV commercial in a video or storyboard format and win an Indica V2 Xeta.

- X - X - X -

Winning a car is now as easy as 1-2-3.

Step 1. Visit the Xeta Shootout Contest and watch the Indica V2 Xeta television commercial.

Step 2. Create your own Xeta TVC in the form of a video or a storyboard.

Step 3. Upload your entry on the contest website.

The best entry will win an Indica V2 Xeta.

You can also watch the entries submitted by others and comment on them, participate in a slogan contest on the message board, or tell your friends about the contest.

If you are wondering why I’m promoting The Xeta Shootout Contest on my blog, this is what I do in my Indica Brand Manager avatar, when I’m not blogging about being the next marketing guru.

Filed in Case Study, Desi Web 2.0, Marketing | Also tagged Case Study, Desi Blogging, Indica-V2, Miscellaneous, Noteworthy, Personal Development, The-Next-Marketing-Guru, Twitter Threads, Xeta, Xeta-Shootout-Contest | Permalink | Comments (5)

Janina Gavankar on Twitter

Monday, November 12th, 2007

Twitter discovery of the day — Janina Gavankar — aka Ms Dewey — has a Janina Gavankar — aka Ms Dewey — has a Twitter account which is followed by 850+ people.

If you are wondering, her latest updates have been about dashing to buy black tights and shoes before hopping on a plane to Vegas, presumably to be part of a Rickey Martin video.

Filed in Desi Web 2.0, Trendspotting | Also tagged Asides, Janina-Gavankar, Ms-Dewey, Trendspotting, Twitter | Permalink | Comments (0)

A ‘Love Bollywood’ Desi Social Ad in My Facebook News Feed!?!

Friday, November 9th, 2007

Quick Summary: Facebook serves desi social ad on my News Feed without cluttering it, but still needs to perfect the targeting.

- X - X - X -

I wonder what prompted this ‘Love Bollywood’ social ad to show up in my Facebook News Feed, except that I’m part of the India network. Clearly, Facebook is still perfecting the targeting for these ads. What Facebook has perfected already is the ability to serve up to two ads on the same page without compromising on the user interaction.

Facebook Social Ads allow your businesses to become part of people’s daily conversations. Ads can be displayed in the left hand Ad Space — visible to users as they browse Facebook to connect with their friends — as well as in the context of News Feed — attached to relevant social stories. (Facebook Social Ads)

I clicked on the ad out of curiosity — the ad points to a Bollywood focused website and not to a Facebook Page. I even signed up on the website to check if they have enabled Facebook Beacon.

Filed in Desi Web 2.0, Internet, Marketing | Also tagged Bollywood, Facebook, Facebook-Beacon, Facebook-Flyers, Facebook-Pages, Facebook-Social-Ads, Online-Ads, The-Next-Marketing-Guru, Wannabe-Web-Millionaire | Permalink | Comments (2)

Gauravonomics Blog

Tag Archives: Desi-Web-2.0

Check Out My Friend Aalaap Ghag’s Really Cool Link Aggregator LinkBunch

The Xeta Shootout Contest: Win an Indica V2 Xeta

Janina Gavankar on Twitter

A ‘Love Bollywood’ Desi Social Ad in My Facebook News Feed!?!

Home > Desi-Web-2.0

Search