November 3rd, 2008
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In my last post, I wrote about the Nokia Open Studio design competition in slums in Mumbai, Rio De Janeiro and Accra.
Over the weekend, I have been going through research conducted by Nokia’s Jan Chipchase, Younghee Jung, Raphael Grignani and others and here’s a selection of their most interesting research on mobile phone usage at the bottom of the pyramid (more research to follow in another post).
Jan Chipchase on mobile phone usage amongst illiterate users at LIFT 2007 conference –
Jan Chipchase and Indru Tulusan on shared mobile phone usage –
- 3.3 billion people out of 6.5 billion people in the world have mobile phones. Another 1 billion people will have mobile phones within two years. Most of them will be from emerging Asia and Africa and will have limited literacy. In fact, out of the 774 million illiterate adults in the world, 270 million are in India (UNESCO Institute for Statistics)!
- Three types of literacies are relevant for mobile phone usage — textual literacy, numerical or arithmetic literacy and ‘proximate literacy’, the ability to rely on others who are either literate or at least sufficiently competent in using the device.
November 3rd, 2008 |
Posted in Culture, Flat or Not, Mobile, Trendspotting
| Tagged with Bottom of the Pyramid, China, Design, Illiteracy, India, Jan Chipchase, LIFT 2007, Mobile, Mobile Phones, Nokia, Nokia Design, Nokia Research, Research, Sharing |
November 2nd, 2008
Nokia ethnographers Jan Chipchase and Younghee Jung share their experiences in conducting the Nokia Open Studio design contest in 2007 across three slums around the world — Dharavi (Mumbai, India), Favela Jacarezinho (Rio de Janeiro, Brazil), and Camp Buduburam (Accra, Ghana) –
Ethnographic research methods guide the design research phase for innovation as far as creating opportunities through which we can understand the present living and underlying motivations behind why people behave the way they do. But it often does not let us see beyond the barriers of the present living: people who are not using technology not because they do not need it but because they cannot afford it; people who do not have time or social network to introduce them to new tools. Through open studios, we wanted to lift these barriers and understand how people see the relevance of technology in their lives, sometimes for the future, sometimes in relation to what is lacking today. It is not a marketing tool, and it is not a tool to hunt ideas to implement in products directly. But it is a tool that supports our thinking and projection about the future. (Younghee Jung)
November 2nd, 2008 |
Posted in Culture, Flat or Not, Mobile, Noteworthy, Trendspotting
| Tagged with Accra, Bottom of the Pyramid, Brazil, Camp Buduburam, Design, Dharavi, Favela Jacarezinho, Ghana, India, Jan Chipchase, Mobile, mobile phone, Mumbai, Nokia Open Studio, Rio de Janeiro, Younghee Jung |
