Dell Shares Insights on Its Social Media Initiatives in China
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Dell’s Jacqui Zhou (@jacquizhou) who ran Direct2Dell Chinese blog in the past and is responsible for much of Dell’s globalization strategy in social media —
Earlier this week we launched Dell’s official microblog in China. The microblog will serve as a channel for corporate news, technology discussions and even coupon and deal information. Instead of duplicating what we have in the US, we localize the content and platform to appeal to interests in China and go where our customers in China are.
Three years ago, we started Direct2Dell Chinese, the first corporate blog in Chinese in the computer industry. It has become an invaluable tool for Dell to listen, engage and converse with local customers. Our Dell tech support forum has accumulated a big user base where customers assist each other in technology needs. We have started listening and outreaching program in China where our customer care and tech support agents tune into online conversations proactively and help address customers technology needs. We have implemented ratings and reviews program on dell.com, where Chinese customers can share their feedback of products and help each other make more informed purchase decision. Very soon, we will have our community presence on key local social networking sites like Renren.
China is another frontier for Dell to engage with customers in social media. We will keep exploring new areas as we see new trends from our customer. More to come.
Disclosure: Dell is a 20:20 Media and 2020 Social client. See: Dell Go Green, a contest-driven ideation platform where Dell is seeking ideas from consumers for redesigning, reusing or recycling gadgets to make them go green.