Posts Tagged ‘Dont-Be-Evil’

Google Search History is Now Web History

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Google announced the expansion of its Search History feature to Web History today -

Web History lets you look back in time, revisit the sites you’ve browsed, and search over the full text of pages you’ve seen. It’s your slice of the web, at your fingertips.

- marking a paradigm shift in personalized search and raising new privacy concerns.

Also See: Search Engine Land, Techmeme, Anil Dash, Geek and Poke.

Google Bundles New Text Link Format in PPA Beta

As part of its Pay Per Action (PPA) limited beta, Google is also offering a new text link format ad unit that allows publishers to embed link ads within their normal text, therefore blurring the line between content and ads.

What’s more, Google has probably bundled the two entirely unrelated offerings together to play down its potentially controversial entry into the advertorial space. It seems that Google doesn’t mind being a little evil anymore. :-)