April 1st, 2008
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Quick Summary: Download a copy of the excellent ‘Best-Kept Marketing Secrets’ e-book for great marketing tips from 100 experts, including yours truly.
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Anita Campbell of Small Business Trends had asked some of the world’s top marketers, small business experts and bloggers — including Seth Godin, Guy Kawasaki and John Battelle — to share one of their best kept marketing secrets.
Now, she has compiled the best 100 tips from her compilation of best kept marketing secrets into an excellent e-book called ‘Best-Kept Marketing Secrets: 100 Experts Dish With Their Marketing Tips’.
The 33 page e-book has 100 expert tips across various marketing related topics like relationship marketing, marketing strategy, online marketing and social media, including my own tip on learning to make the perfect elevator pitch –
- Step 1 — Describe your idea in one or two sentences. Give both facts as they are and your own opinions.
- Step 2 — Specify what exactly you want to be done, by when and by whom.
- Step 3 — Give three reasons why, including examples to illustrate the benefits.
April 1st, 2008 |
Posted in Marketing, Noteworthy, Social Media
| Tagged with Anita-Campbell, Collaborative Book, E-Book, Expert Tips, Marketing, Marketing Secrets, Marketing Tips, Small Business Trends |
May 4th, 2007
The ‘Conversation Age’ e-book is a collaborative e-book project conceived by Drew Mclellan and Gavin Heaton -
- 100 authors. We’re a few but need more.
- The overriding topic is “The Conversation Age” — where you take it is up to you.
- The items are short - one 8.5″ x 11″ page — it can be words, diagrams, photos (again up to you) If it is words - about 400, give or take a couple.
- We write it quickly and get it out there. We publish electronically.
- We make it available online for a small fee and we donate 100% of the proceeds to Variety the Children’s Charity — which serves children across the entire globe.
My contribution to the e-book is a chapter titled ‘Create Conversations, Not Clutter’. Here’s a teaser excerpt from the chapter -
While all of us agree that we need to create conversations with our customers/ readers and build a community around them, most of us end up creating clutter instead of conversations. In this article, I will share with you my thoughts on creating conversations, not clutter.
For the rest of the chapter, you’ll have to wait for the e-book. 
May 4th, 2007 |
Posted in Marketing
| Tagged with Age-of-Conversation, Collaboratibe-E-Book, Collaborative-Project, Conversation, Conversation-Age, E-Book, Marketing, Marketing-Bloggers, Marketing-Blogs, Marketing-Guru, Miscellaneous, Social-Marketing, Social-Networking, The-Next-Marketing-Guru, Web-2.0 |
