September 8th, 2008
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Here are some highlights from a survey conducted by research firm Synovate amongst 13,000 respondents aged 18-65 in Brazil, Bulgaria, Canada, France, Germany, India, Indonesia, Japan, the Netherlands, Poland, Russia, Serbia, Slovakia, South Africa, Taiwan, the United Arab Emirates (UAE) and the US (via eMarketer) –
- Only 42% of the respondents knew about social networking, even though a higher percentage of younger respondents were aware of social networking.
- Only 26% of the respondents were members of any social network. Some markets (like India) seemed to favor multiple memberships and some seemed to stick to one or two major ones.
- 51% of the respondents expressed concerns about privacy and security issues online. Brazilians (79%) and Americans (69%) were most concerned about such issues while Indians (19%) were the least concerned. Amongst members of social networking sites, only 26% were comfortable giving out personal details. Indians (57%) were amongst those most comfortable sharing personal details while Brazilians (23%) and Americans (30%) were amongst those least comfortable.
September 8th, 2008 |
Posted in Culture, Flat or Not, Internet, Social Media
| Tagged with AmericaEconomia, Brazil, eMarketer, Geert Hofstede, India, Privacy, Social-Networking, Synovate, United States, Visa |
June 24th, 2008
Quick Summary: Read my analysis on the real nature of engagement with social media amongst US Internet users.
- X - X - X -
In a recent post, I had used the Forrester Research Social Technographics Profile Tool to compare the social technographics profiles for USA/ Europe with Japan/ Metro China.
Now, I have come across new data from eMarketer on the US internet users’ social media usage that doesn’t quite fit in with the Forrester Research data.
As per Forrester Research data —
- 19% of US internet users are Creators, who publish blogs, maintain websites, or upload self-created photos, podcasts or videos on social sites.
- 25% of US internet users are Critics, who post ratings and reviews of products and services on user review sites, comment on someone else’s blogs or contribute to online forums or wikis.
- 12% of US internet users are Collectors, who create metadata that’s shared with the entire community, by aggregating RSS feeds in a feed reader, by saving or tagging URLs on a social bookmarking service, or by voting for websites on a social voting site.
June 24th, 2008 |
Posted in Flat or Not
| Tagged with Charlene Li, Collectors, Creators, Critics, eMarketer, Forrester-Research, Groundswell, Inactives, Joiners, Josh Bernoff, Patricia Martin, Rengen, Social Media, Social Networking Sites, Social technographics Ladder, Social Technographics Profile Tool, Social Web, Social-Technographics, Spectators, USA |
