Tag Archive for 'Ethanol'

Quick Summary: Check out the third edition of ‘The Best of Indian Business Blogs’, a weekly digest by business bloggers you trust.

The Idea

The basic idea is simple: we form a network of five to ten influential Indian business bloggers to promote link-worthy posts from other Indian business bloggers in the form of a weekly digest published on our respective blogs.

The People

The present members in our network are (in alphabetical order):-

- Gaurav Mishra, that is, yours truly, is a marketer and a social media enthusiast (Blog, Facebook, LinkedIn and Twitter).

- Gautam Ghosh is an HR professional and a veteran business blogger (Blog, Facebook, LinkedIn and Twitter).

- Kiruba Shankar is India’s original A-list blogger and podcaster and a regular speaker at technology conferences (Blog, Facebook, LinkedIn and Twitter).

- Palin Ningthoujam is a public relations professional and the founder of India PR Blog (Blog, Facebook, LinkedIn and Twitter).

- Rajesh Lalwani is the founder of social media agency Blogworks (Blog, Facebook, LinkedIn and Twitter).

- Ranjan Varma is the writer of personal finance online weekly Personal Finance 2.01 (e-Book, Blog, Facebook and Twitter).

- VeerChand Bothra is the organizer of Mumbai Mobile Mondays and head of business development at MyToday (Blog, Facebook, LinkedIn and Twitter).

The Process

Over the week, we share posts between each other, and select a set of 3-5 posts to highlight. The posts can include all business-related topics including marketing, advertising, public relations, human resource management, finance, and entrepreneurship. The idea is to not link to each others’ posts, unless one of us has written a real gem.

Every Monday, all of us link to the same set of posts, with our own unique perspectives on them. By linking to the same posts together, we maximize the benefit we pass on to the linked blogs, both in terms of traffic and Google juice. By providing our multiple unique perspective on the posts, we hope to kick off conversations around these posts in the Indian business blogging community.

The Best of Indian Business Blogs: Weekly Digest 3

- Rajesh Lalwani believes that companies offering pro-biotic products in India are under-utilizing Internet in general, and social media in particular

My top-of-the-mind views: The health and wellness category is perhaps the one in which Internet in general, and social media in particular, can play a make-or-break role. The category has unique characteristics that make it a perfect fit for social media: it is an extremely high involvement category, patronized by an upwardly mobile (Internet)-savvy consumer base, and marked by frequent purchases of low ticket size products. Rajesh does a great job of identifying the gaps in how companies offering pro-biotic products are approaching the Indian market, and I see some of these gaps being filled very quickly.

- Sudhakar Ram, Founder and CMD of Mastek Ltd, looks forward to the third wave of Indian outsourcing

My top-of-the-mind views: Most industry insiders agree that it will be difficult to sustain the growth rates of 40-50% in the IT/ ITES sector if it stays rooted in the labor arbitrage mode. Sudhakar urges Indian IT companies to start making substantial investments in building intellectual property and creating solutions that have strategic impact and top management visibility within client organizations. Many Indian IT companies have adopted this approach of late, but with limited success. It will be interesting to see how many Indian IT/ ITES companies are able to move beyond labor arbitrage and transition to the ‘third wave’.

- Vijay Anand, founder of Proto.in, says that Indian entrepreneurs need to be more aware of their environment.

My top-of-the-mind views: Vijay gives a lot of invaluable advice in his post, including making your offering environment-proof, factoring in the negative use cases, thinking change-the-world big, and remembering that the world is a balance of chaos and equilibrium.

- Kamla Bhatt believes that a pure-play corporate blogging approach may not be successful in India

My top-of-the-mind views: Kamla believes that Indian corporates are more likely to embrace social networks than corporate blogs. I think that corporate blogs and corporate presence on social networks serve objectives that sometimes overlap but often don’t. Therefore, corporates in India will do well to use both, based on the context, the community and the nature of the conversation. Expect a longer post on this topic sometime soon.

- Atanu Dey dissects the food-versus-fuel dot-corn debate

My top-of-the-mind views: The mandated increase in the use of corn-derived ethanol as fuel in the US has led to much chest-thumping, with both camps strongly supporting their stands. Atanu Dey separates out the various issues involved in the debate in his trademark erudite style.

Your Turn Now

We have done our part by starting the conversation. Now, it’s your turn to carry on the conversation by commenting on these posts, linking to these posts in your own blogs, giving us feedback on our idea and execution, or suggesting more posts for our next week’s digest.

Also see: Gaurav Mishra Week 1, Rajesh Lalwani Week 1, Ranjan Varma Week 1, Gaurav Mishra Week 2, Palin Ningthoujam Week 2, Ranjan Varma Week 2, Rajesh Lalwani Week 3, Ranjan Varma Week 3.