December 14th, 2009
Three Lessons Entrepreneurs Can Learn From Activists
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My talk on three lessons entrepreneurs can learn from activists is becoming popular on the speaking circuit. After I first gave the talk at BITS Pilani, I have given versions of the talk at IIT Roorkee, TED India Fellows stage and Startup Saturday Delhi.
The three lessons are –
- Design for the next billion (perhaps a SMS-based social networking platform).
- Appeal to a social object (lifestyle, cause or passion) that is bigger than your product, brand, or organization.
- Build a volunteer and partner ecosystem and give more value than you take.
These are some of the same principles we use with our clients and in our own work at 2020 Social. For instance, Dave has been working hard to start chapters of Social Media Club in various Indian cities and the 2020 Social team has been busy seeding the Social Media in India Wiki to make it the most comprehensive resource on social media in India.
