July 26th, 2008
Subscribe to My Book: The Marketer Who Went Off Consumption
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Quick Summary: Subscribe to ‘The Marketer Who Went Off Consumption’, my year-long blog-as-a-book experiment in why we choose to consume, or not.
‘The Marketer Who Went Off Consumption’ is my year-long blog-as-a-book experiment in why we choose to consume, or not.
Here is the equivalent of a book blurb –
Why would a twenty-something, single, eligible, IIM-educated, upwardly mobile marketer on the corporate fast-track in India’s business capital decide to go ‘off consumption’ for a year?
Will a year off consumption, not buying anything that isn’t a necessity, leave him ill-equipped to handle life and work in Mumbai?
Or, will it leave him with invaluable insights into what drives us to consume, or not, into the nature of consumption, into human nature itself?
– and here is the story so far –
We derive our identity (and our happiness) basically in four ways — from the things we own, from the experiences we have, from the people we relate to, and from the meaning we create. These four elements are arranged in a “hierarchy of identities” that is not only different for each one of us, but also changes for each one of us over time.
