October 17th, 2008
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Planner and marketer Anjali Ramachandram is sharing some interesting ideas about marketing and social media, both on her own blog and on PSFK’s Marktd.
Anjali has been doing a series of interesting interviews with marketing thinkers and practitioners like Faris Yakob, Noah Brier and yours truly in the Brain Tap Interview series.
Here’s the transcript of an interview Anjali did with me way back in May —
1. Which is your all-time favorite ad and what do you think makes it work?
I’m not particularly turned on by ads per se. I think the value is not in thinking of an interesting idea that works for 30 seconds. I think that the real value is in thinking of a truly compelling idea that works over the brand’s lifecycle, that becomes an ongoing conversation between the brand and its audience, and becomes the lens through which the brand’s audience interprets culture and life itself. Amul in India and Absolut internationally are two brands that have done it well.
2. What do you think the Next Big Thing in media is going to be?
October 17th, 2008 |
Posted in Guest Posts, Marketing
| Tagged with Anjali Ramachandran, Faris Yakob, Interviews, Marketing, Marktd, Noah Brier |
September 14th, 2008
I spoke at the Interesting New York conference yesterday and I totally loved it.
Here’s the final version of the slides I used for my talk –
– and here’s a transcript of my talk –
[SLIDE 1] Good afternoon! My name is Gaurav Mishra and I’m the marketer who went off consumption. I know… I know… it’s weird enough to say “off” and “consumption” in the same sentence and if you add “marketer” to the mix, it become so strange that it’s almost sublime.
Well, I found myself in the unenviable position of having to explain it all to a twelve year old girl the other day and I all I could do was to talk about dolls.
[SLIDE 2] So, let’s start with a story about dolls. But, first, let me ask all the lovely women in the audience: how many of you have owned a doll? [most women raise their hands] Great! How many of you have owned a hundred dolls? [one or two giggles] Come on, don’t be shy, raise your hand. [one woman raises her hand] Great! Wow! A hundred dolls!
September 14th, 2008 |
Posted in Announcements, Marketing
| Tagged with Aaron Dignan, Conference, Dallas Penn, David Art Wales, David Nottoli, Faris Yakob, Grant-McCracken, Interesting New York, Jinal Shah, Morgan Friedman, Off-Consumption, Rick Leibling, Scott Ballum |
