September 8th, 2008
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Here are some highlights from a survey conducted by research firm Synovate amongst 13,000 respondents aged 18-65 in Brazil, Bulgaria, Canada, France, Germany, India, Indonesia, Japan, the Netherlands, Poland, Russia, Serbia, Slovakia, South Africa, Taiwan, the United Arab Emirates (UAE) and the US (via eMarketer) –
- Only 42% of the respondents knew about social networking, even though a higher percentage of younger respondents were aware of social networking.
- Only 26% of the respondents were members of any social network. Some markets (like India) seemed to favor multiple memberships and some seemed to stick to one or two major ones.
- 51% of the respondents expressed concerns about privacy and security issues online. Brazilians (79%) and Americans (69%) were most concerned about such issues while Indians (19%) were the least concerned. Amongst members of social networking sites, only 26% were comfortable giving out personal details. Indians (57%) were amongst those most comfortable sharing personal details while Brazilians (23%) and Americans (30%) were amongst those least comfortable.
September 8th, 2008 |
Posted in Culture, Flat or Not, Internet, Social Media
| Tagged with AmericaEconomia, Brazil, eMarketer, Geert Hofstede, India, Privacy, Social-Networking, Synovate, United States, Visa |
September 1st, 2008
At my official fellowship blog — How Global Values Shape Communications Technologies — I use the Geert Hofstede model to study the cultural differences between the BRIC countries and US and wonder how a collectivist, paternalist, status-oriented and relativist social web will look like —
- What if the social web subjugated individual profiles and activity streams (high individualism) to group affiliations (high collectivism)?
- What if the social web parsed and displayed relationships between two users based on their status relative to each other (high power distance) instead of treating everyone as a “friend” (low power distance)?
- What if the primary relationship on the social web was “becoming a fan” (long term orientation) instead of “becoming a friend” (short terms orientation)?
- What if the complex relationships between users automatically changed over time and across context (low uncertainty avoidance) instead of staying the same until it is proactively changed (high uncertainty avoidance)?
Do you think that such a social web will ever come into existence? Do join the conversation at the How Global Values Shape Communications Technologies blog.
September 1st, 2008 |
Posted in Social Media
| Tagged with BRIC, Culture, Facebook, Geert Hofstede, Social Media |
