Welcome back to Gauravonomics Blog! If you still haven't subscribed to my feed, subscribe now in a feed reader or by e-mail and you'll never miss a single post!

Google AdWords now allows CPC (cost per click) bids for Google content network ad campaigns (Inside AdWords) –

With the launch of cost-per-click (CPC) bidding, advertisers can now choose the bidding option that best matches their needs. If the purpose of your placement-targeted campaign is to increase sales, leads, sign-ups, or other conversion-oriented metrics, you can select CPC bidding and pay when users click on your ads. If you want to maximize impressions and increase brand awareness among your target audience, you can select cost-per-impression (CPM) bidding.

I have always looked at CPM bidding as a relic from traditional media which has wriggled its way into digital media. I think yesterday’s announcement marks the beginning of the end of CPM ads.