Quick Summary: Check out my interview in Indian daily Hindustan Times for ‘The Marketer Who Went Off Consumption’, my year-long book-as-a-blog experiment in why we choose to consume or not.
‘The Marketer Who Went Off Consumption’ is my year-long blog-as-a-book experiment in why we choose to consume, or not.
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Yesterday, my first interview for ‘The Marketer Who Went Off Consumption’ was published in Indian daily Hindustan Times.
The interview was published on the front page of the Delhi edition –
– and the city section in the Mumbai edition –
One interesting thing I learned yesterday is that different editions of a newspaper may publish different versions of a story.
The Mumbai Edition published the full story — see text below — complete with my rules and URL.
The Delhi Edition published a much shorter version of the story — also available online — but it was on the front page and I’m not complaining at all.
