August 25th, 2008
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I stumbled upon Hugh McLeod’s paean to the Global Microbrand from October ‘05 via his recent post on the super-cool Digital Nomads blog by Dell –
A Global Microbrand is a small, tiny brand, that “sells” all over the world.
With the internet, of course, a global microbrand is easier to create than ever before… And with the advent of blogs this was no longer just limited to people who made products. We saw that any service professional with a bit of talent and something to say could spread their message far and wide beyond their immediate client base and local market, without needing a high-profile name or the goodwill of the mainstream media… But it’s not just limited to cottage industries. The great Tom Peters talks about “Brand You”, a personal brand that transcends your organisation or job description.
(After) I created my own fledgling global microbrand (i.e. via this weblog), I now live in a small cottage in the English boonies, and careerwise I’m getting a lot more done than when I lived in a large apartment in New York or London, for a fifth of the overheads. For one fiftieth of the stress levels.
August 25th, 2008 |
Posted in Personal, Social Media
| Tagged with Digital Nomads, Gapingvoid, Global Microbrand, Hugh-McLeod |
October 28th, 2007
People like us who understand social media, or pretend to, often spend all our time with other people like us. Which means that we often forget that we are part of a very niche sub-culture and most other people are not like us, and don’t understand the references we often take for granted.
I was reminded of this reality when I was reading chapter 11 of Chris Anderson’s brilliant book ‘The Long Tail‘. To prove the point that snippets of culture that are ubiquitous to us are often obscure to everyone else, Chris lists down 10 famous Internet viral memes and wonders how many people have heard of them. I had heard of 4 out of 10, but could be sure about only 2.
- Ellen Feiss
- The Star Wars Kid (original video)
- Dancing Baby
- Bert is Evil
- Bonzai Kitten
- Tourist Guy
- MC Hawking (website)
- 1337
- Subservient Chicken (website)
- First Post
Do leave a comment and let me know how many you have heard of. I suspect that most of you would have heard of less than 5, and it won’t be the same 5 either.
October 28th, 2007 |
Posted in Internet, Marketing
| Tagged with 1337, Bert-is-Evil, Bonzai-Kitten, Chris-Anderson, Context-Sensitive-Ads, Dancing-Baby, Ellen-Feiss, First-Post, Hugh-McLeod, Internet-Phenomena, Landing-Pages, MC-Hawking, Memes, Micro-Culture, Niche-Culture, Star-Wars-Kid, Subservient-Chicken, The-Long-Tail, The-Next-Marketing-Guru, Tourist-Guy, User-Generated-Content, Wannabe-Web-Millionaire |
