March 12th, 2008
What’s Wrong With Indian Social Networking Sites?
Welcome to Gauravonomics Blog! Subscribe to my combined feed in a feed reader or by e-mail and you'll never miss a single post. Thanks for visiting!
Quick Summary: To build an identity and a broad Indian user base for themselves, Indian social networking sites need to reflect the unique nature of relationships in the Indian society.
According to a recent cover story in the Outlook Magazine, there are almost 10 mn users of social networking sites in India. Orkut has 7.1 mn users, Facebook 1.6 mn, BharatStudent 1.7mn, Fropper 1.0 mn, BigAdda 1.4 mn, Minglebox 0.6 mn, adding up to 13.4 mn (tweet). Add smaller social networks, factor in duplication across social networks, and the total user base for social networks in India may be ~10 mn (tweet).
As the number of Internet users in India is estimated at between 20 mn and 30 mn by most sources, at least one third of all Internet users in India now use a social network.
