Tag Archives: Idea

How to be Remarkable? Own an Ideasliver!

Friday, June 27th, 2008

Quick Summary: Here’s my answer to the quintessential personal branding question — “how to be remarkable?” — own an ideasliver!

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An “ideasliver” is an idea that is so narrow that it is invisible to everyone but you, but so deep that it can change the world.

Every “next big thing” starts as an “ideasliver” — the web, web 2.0, blogging, micro-blogging, social networking, rss, crowdsourcing — name it.

I have one or two ideaslivers of my own. Social Media Outsourcing may be one. The idea that “the social web is not flat” may be another.

Here are my first thoughts on the idea of an ideasliver in a presentation. Do read, comment, download and forward.

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Big Insight for Startups: Monetize the Idea Cluster Influence Curve

Tuesday, January 29th, 2008

Quick Summary: Businesses based on the influence curve of an idea cluster are likely to be more robust and less risky than businesses based on the influence curve of one idea.

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Idea Cluster Influence Curve

Ideas have a bell-shaped influence curve. Over time, ideas gain influence, reach a peak influence at a point in time and decline in influence thereafter. If your business is based on an idea, like all businesses are, your business is limited by the idea’s influence curve. To build a successful business, you would like to identify an idea early, build competence/ credibility before others during the growth phase, make money at peak influence, and exit/ diversify during the decline phase.

Different ideas have different influence curves. You can think of an influence curve in terms of height (peak influence), gradient (rate of acceptance) and width (life of idea). To build a successful business, you would like to identify an idea that has a fast rate of acceptance, a high peak influence, and a long life.

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