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Yours Truly Quoted in Deccan Chronicle’s Story on Online Advertising in India

Thursday, June 26th, 2008

Quick Summary: I was quoted recently in Indian newspaper Deccan Chronicle’s story on online advertising in India.

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I was quoted recently in a Deccan Chronicle story on online advertising in India, along with advertising legends Alyque Padamsee and Piyush Pandey and fellow blogger Chandrachoodan.

Basically, we all agreed that online advertising will become the core of the Indian marketers’ marketing budget in the next few years. I also pointed out that the internet works best when marketers use it to reach one person at a time. So, search advertising for generating leads and social media initiatives for building community engagement are both great, but not plain-vanilla banner ads.

Deccan Chronicle's Story on Online Advertising in India

Here is the complete text of the story –

Consumer Caught in the Net
Online or web advertising is the next big thing in the sphere of advertising
Ashlin Mathew
Sunday, June 15, 2008

The Online pie is getting bigger and better. Of course with almost every youngster choosing to buy tickets or shop online or even home in on the optimum brand through the Internet, even conservatives are willing to put their thumb into it.

Filed in Internet, Marketing, Noteworthy, Press, Social Media | Also tagged Alyque Padamsee, Deccan Chronicle, Online-Advertising, Piyush Pandey, Search Advertising, Social Media | Permalink | Comments (2)

The Best of Indian Business Blogs: A Weekly Digest by Business Bloggers You Trust (Week Four)

Monday, April 14th, 2008

Quick Summary: Check out the fourth edition of ‘The Best of Indian Business Blogs’, a weekly digest by business bloggers you trust.

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The Idea

The basic idea is simple: we form a network of five to ten influential Indian business bloggers to promote link-worthy posts from other Indian business bloggers in the form of a weekly digest published on our respective blogs.

The People

The present members in our network are (in alphabetical order):-

- Gaurav Mishra, that is, yours truly, is a marketer and a social media enthusiast (Blog, Facebook, LinkedIn and Twitter).

- Gautam Ghosh is an HR professional and a veteran business blogger (Blog, Facebook, LinkedIn and Twitter).

- Kiruba Shankar is India’s original A-list blogger and podcaster and a regular speaker at technology conferences (Blog, Facebook, LinkedIn and Twitter).

- Palin Ningthoujam is a public relations professional and the founder of India PR Blog (Blog, Facebook, LinkedIn and Twitter).

- Rajesh Lalwani is the founder of social media agency Blogworks (Blog, Facebook, LinkedIn and Twitter).

- Ranjan Varma is the writer of personal finance online weekly Personal Finance 2.01 (e-Book, Blog, Facebook and Twitter).

Filed in Desi Blogging, Desi Web 2.0, Entrepreneurship, Internet, Marketing, Social Media, Trendspotting | Also tagged Atanu Day, Business Blogs, Community Initiative, Corporate-Blogging, Dot Corn, Entrepreneur, Entrepreneurship, Ethanol, Gautam Ghosh, Health, Indian Business Blogs, IT, ITES, Kamla Bhatt, Kiruba-Shankar, Mastek, Outshourcing, Palin Ningthoujam, Probiotics, Proto.in, Rajesh-Lalwani, Ranjan Varma, Social Media, Social-Networks, Startups, Sudhakar Ram, VeerChand-Bothra, Vijay Anand, Weekly Digest, Welness | Permalink | Comments (2)

The Best of Indian Business Blogs: A Weekly Digest by Business Bloggers You Trust (Week Three)

Monday, April 7th, 2008

Quick Summary: Check out the third edition of ‘The Best of Indian Business Blogs’, a weekly digest by business bloggers you trust.

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The Idea

The People

The present members in our network are (in alphabetical order):-

- Gaurav Mishra, that is, yours truly, is a marketer and a social media enthusiast (Blog, Facebook, LinkedIn and Twitter).

- Gautam Ghosh is an HR professional and a veteran business blogger (Blog, Facebook, LinkedIn and Twitter).

- Kiruba Shankar is India’s original A-list blogger and podcaster and a regular speaker at technology conferences (Blog, Facebook, LinkedIn and Twitter).

- Palin Ningthoujam is a public relations professional and the founder of India PR Blog (Blog, Facebook, LinkedIn and Twitter).

- Rajesh Lalwani is the founder of social media agency Blogworks (Blog, Facebook, LinkedIn and Twitter).

- Ranjan Varma is the writer of personal finance online weekly Personal Finance 2.01 (e-Book, Blog, Facebook and Twitter).

Filed in Desi Blogging, Entrepreneurship, Internet, Marketing, Social Media, Trendspotting, Weekly Digest | Also tagged Atanu Day, Business Blogs, Community Initiative, Corporate-Blogging, Dot Corn, Entrepreneur, Entrepreneurship, Ethanol, Gautam Ghosh, Health, Indian Business Blogs, IT, ITES, Kamla Bhatt, Kiruba-Shankar, Mastek, Outshourcing, Palin Ningthoujam, Probiotics, Proto.in, Rajesh-Lalwani, Ranjan Varma, Social Media, Social-Networks, Startups, Sudhakar Ram, VeerChand-Bothra, Vijay Anand, Weekly Digest, Welness | Permalink | Comments (2)

The Best of Indian Business Blogs: A Weekly Digest by Business Bloggers You Trust (Week Two)

Monday, March 31st, 2008

Quick Summary: Check out the second edition of ‘The Best of Indian Business Blogs’, a weekly digest by business bloggers you trust.

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The Idea

The People

The present members in our network are (in alphabetical order):-

- Gaurav Mishra, that is, yours truly, is a marketer and a social media enthusiast (Blog, Facebook, LinkedIn and Twitter).

- Gautam Ghosh is an HR professional and a veteran business blogger (Blog, Facebook, LinkedIn and Twitter).

- Kiruba Shankar is India’s original A-list blogger and podcaster and a regular speaker at technology conferences (Blog, Facebook, LinkedIn and Twitter).

- Palin Ningthoujam is a public relations professional and the founder of India PR Blog (Blog, Facebook, LinkedIn and Twitter).

- Rajesh Lalwani is the founder of social media agency Blogworks (Blog, Facebook, LinkedIn and Twitter).

- Ranjan Varma is the writer of personal finance online weekly Personal Finance 2.01 (e-Book, Blog, Facebook and Twitter).

Filed in Desi Blogging, Entrepreneurship, Gaming, Internet, Marketing, Noteworthy, Social Media, Weekly Digest | Also tagged Advergaming, Business Blogs, Community Initiative, FXLabs Studios, Gaming Cafes, Gautam Ghosh, Idea Cellular, Idea Rocks India, Indian Business Blogs, ITwoFS, Kamla Bhatt, Karthik Srinivasan, Kiruba-Shankar, Mass Media, Mayank Bidawatka, Microsite, MilliBlog, Mobile-Advergaming, MSN, Palin Ningthoujam, Rajesh-Lalwani, Ranjan Varma, RedBus, Sashi Reddi, Search Engine Marketing, Search-Engine-Optimization, SEM, SEO, Startups, Sudipto Majumdar, The Marketer Who Went Off Consumption, VeerChand-Bothra, Weekly Digest, Zapak | Permalink | Comments (1)

Check It Out: I Love Alootechie’s New Magazine-Style Look and Not-Only-News Focus

Tuesday, March 18th, 2008

Quick Summary: With its new magazine style look and not-only-news focus, Alootechie will strengthen its position as the dominant authority on the Indian digital media industry.

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Alootechie, which has established itself as the Indian online industry’s news monitor, has a new look and a new focus.

I have known about the revamp for a few weeks now through conversations with Sidharth, Ravneesh, Saket and Asfaq, so when Ravneesh told me today that the new website was up, I knew what to expect.

Apart from the staple Indian and international digital industry news, the new magazine-style homepage displays a featured news story, an interview of the month, job and event boards and several guest articles. Inside, Alootechie has extended its coverage to include mobile and gaming.

While the present website is still work-in progress (watch out for the newsletter, podcasts and vidcasts), I must congratulate the Alootechie and Webchutney teams for the really cool revamp.

My favorite part of the revamped website are the guest posts, which are basically expert opinion pieces written by industry insiders. While each topic covered in the first set of these guest posts deserves a separate post on this blog, here are my top of the mind thoughts on some of them –

Filed in Desi Blogging, Desi Web 2.0, Internet, Marketing, Mobile, Reviews, Social Media, Trendspotting | Also tagged Alootechie, bcwebwise, Desi Blog, Digital, digital agency, Digital-Media, Gaming, Internet, Manoj Dawane, Mauj, Mobile, Mobile VAS, Nash Paul, News Blog, Quasar, Sandeep Singh, website design | Permalink | Comments (5)

Three Dimensions of Differentiation for Indian Social Networking Sites

Thursday, March 13th, 2008

Quick Summary: Read why language (English vs. vernacular), mode of access (Internet vs. mobile) and social dynamics (global vs. Indian) will be the three dimensions of differentiation for Indian social networking sites.

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In my previous post, I wrote about why Indian social networking sites need to differentiate themselves –

Most of the Indian social networking sites are basically India-focused Facebook/ MySpace/ Orkut/ LinkedIn clones. Such clones would only be popular amongst a small set of twenty-something Indians in metros who won’t want a clone anyways.

I also presented a typology of Indian social networking sites on a 2X2 matrix with Indian-vs-global social dynamics on the X-axis and Indian-vs-global user appeal on the Y-axis –

– and suggested that –

To really build an identity and a broad Indian user base for themselves, Indian social networking sites need to reflect the unique nature of relationships in the Indian society.

Three Dimensions of Differentiation: Language, Access and Social Dynamics

Based on the discussion in the comments section and on Twitter, Facebook and e-mail, I have realized that there are, in fact, three dimensions of differentiation for Indian social networking sites — language (English vs. vernacular), mode of access (Internet vs. mobile) and social dynamics (global vs. Indian).

Filed in Desi Web 2.0, Graphs, Internet, Mobile, Noteworthy, Social Media, Trendspotting | Also tagged BharatMatrimony, Desi-Web-2.0, Facebook, Graphs, I-CUBE, Internet, Internet Penetration, JeevanSaathi, Like, LinkedIn, Micro-Blogging, MingleBox, Mobile, Mobile Blogging, MySpace, MyToday, Nokia, Noteworthy, NRS, Orkut, Readership, Reliance, Shaadi, SMS, SMSGupShup, Social Media, Social Network, Social-Networking, Social-Networks, TRAI, Trendsotting, Vernacular, Webaroo | Permalink | Comments (6)

What’s Wrong With Indian Social Networking Sites?

Wednesday, March 12th, 2008

Quick Summary: To build an identity and a broad Indian user base for themselves, Indian social networking sites need to reflect the unique nature of relationships in the Indian society.

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According to a recent cover story in the Outlook Magazine, there are almost 10 mn users of social networking sites in India. Orkut has 7.1 mn users, Facebook 1.6 mn, BharatStudent 1.7mn, Fropper 1.0 mn, BigAdda 1.4 mn, Minglebox 0.6 mn, adding up to 13.4 mn (tweet). Add smaller social networks, factor in duplication across social networks, and the total user base for social networks in India may be ~10 mn (tweet).

As the number of Internet users in India is estimated at between 20 mn and 30 mn by most sources, at least one third of all Internet users in India now use a social network.

Filed in Desi Web 2.0, Graphs, Internet, Noteworthy, Social Media, Trendspotting, Twitter Threads | Also tagged BabaJob, Bharat Matrimony, BharatStudent, BigAdda, Facebook, IDC Web Value Matrix, JeevanSaathi, Like, LinkedIn, MingleBox, MySpace, Orkut, Outlook Cover Story, Shaadi, SlideShare, Social Media, Social Network, Social-Networking, Social-Networks, Sumitr | Permalink | Comments (17)

Next Big Thing: Social Media Outsourcing (SMO) (Part 2 of 2)

Tuesday, March 11th, 2008

Quick Summary: Read a soon-to-be-real scenario featuring imaginary Indian Social Media Outsourcing (SMO) company BuzzPundit to understand why SMO will be the next big business opportunity for India after BPO and KPO.

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If you found it difficult to believe my assertion that social media outsourcing (SMO) will be the next big business opportunity for India, let me present a soon-to-be-real scenario featuring imaginary Indian SMO company BuzzPundit.

Imagine a sprawling corporate campus on the outskirts of a large Indian metro (take your pick from Bangalore, Chennai, Hyderabad, Gurgaon or Pune). Imagine 10000 twenty-something Indians sitting in front of their computer screens. If you must, think of a call center. Except that these twenty-somethings are not making call after call to customers in the US; they are reading articles, posts and comments and tagging them, or responding to them.

Welcome to BuzzPundit. You are at the corporate campus of one of India’s many social media outsourcing (SMO) companies.

Filed in Case Study, Graphs, Internet, Marketing, Noteworthy, Social Media, Trendspotting | Also tagged BPO, Business Process Outsourcing, BuzzPundit, Internet, Knowledge Process Outsourcing, KPO, Marketing, Nasscom-Everest Study, Nokia, Noteworthy, SMO, Social Media, Social Media Outsourcing, Social Media Process, Trendspotting | Permalink | Comments (11)

Next Big Thing: Social Media Outsourcing (SMO) (Part 1 of 2)

Tuesday, March 11th, 2008

Quick Summary: Read why Social Media Outsourcing (SMO) will be the next big business opportunity for India after Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO).

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Social media practitioners often talk about it in cryptic “conversation is an art form” terms, but you can break down the social media delivery process in six discrete steps that correspond to the oft-quoted Listen -> Understand -> Engage model:-

1. Data collection
2. Data mining
3. Data analysis
4. Insight delivery
5. Consulting
6. Solution delivery

If you look hard at these six steps, you’ll find that many of them are driven by dynamics that make them very susceptible to outsourcing –

While the details are best dealt in ~~a white paper, or a business plan~~ another post, here’s a summary of what steps in the social media delivery process are most susceptible to outsourcing –

- Data-collection and insight delivery will involve a one-time process set-up, after which they’ll be more or less automated via crawlers and dashboards respectively.

Filed in Internet, Marketing, Noteworthy, Social Media, Trendspotting | Also tagged BPO, Business Process Outsourcing, Knowledge Process Outsourcing, KPO, Nasscom-Everest Study, SMO, Social Media, Social Media Outsourcing, Social Media Process | Permalink | Comments (8)

Tag Archives: India

The Idea

The People

The Idea

The People

The Idea

The People

Three Dimensions of Differentiation: Language, Access and Social Dynamics

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