December 22nd, 2008
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Here’s a comment I posted on Manu’s post on whether brands have a place on Twitter –
I think that some social media thinkers wrongly insist on mystifying social media brand interactions. We are all figuring it out as of now, but it will evolve into a process that works most of the time.
One implication will be that we will have a mix of people as people, brands as brands, people as brands, and brands as people identities on social networks, including Twitter.
Another implication will be that just as many corporates have outsourced/ offshored parts of phone-based customer interactions, they will also outsource/ offshore parts of social media interactions.
So, yes, I agree with what you say, but we need to move beyond the debate on whether brands will be on Twitter to how and to what effect.
By the way, here’s my work-in-progress list of Indian brands on Twitter.
December 22nd, 2008 |
Posted in LinkBlog, Marketing, Social Media
| Tagged with Brand, India, Indian, Social Media, Social Media Interactions, Social Media Outsourcing, Social Media Process, Twitter |
March 24th, 2008
Quick Summary: Check out the first edition of “The Best of Indian Business Blogs”, a weekly digest by business bloggers you trust.
- X - X - X -
The Idea
For a while now, Rajesh and I have been discussing how business bloggers in India don’t do enough to promote each others’ content. Out of that discussion came the idea of forming a network of influential Indian business bloggers to promote link-worthy posts from Indian business bloggers in the form of a weekly digest published on our respective blogs.
The People
The present members in our network are (in alphabetical order):-
- Gaurav Mishra, that is, yours truly, is a marketer and a social media enthusiast (Blog, Facebook, LinkedIn and Twitter).
- Palin Ningthoujam is a public relations professional and the founder of India PR Blog (Blog, Facebook, LinkedIn and Twitter).
- Rajesh Lalwani is the founder of social media agency Blogworks (Blog, Facebook, LinkedIn and Twitter).
- Ranjan Varma is the writer of personal finance online weekly Personal Finance 2.01 (e-Book, Blog, Facebook and Twitter).
- VeerChand Bothra is at the organizer of Mumbai Mobile Mondays and head of business development at MyToday (Blog, Facebook, LinkedIn and Twitter).
March 24th, 2008 |
Posted in Blogging, Internet, Marketing, Mobile, Social Media, Weekly Digest
| Tagged with Blogger Network, Business Blogs, Gaurav Mishra, Indian, Palin Ningthoujam, Rajesh-Lalwani, Ranjan Varma, VeerChand-Bothra, Weekly Digest |
