March 25th, 2008
Check It Out: The Marketer Who Went Off Consumption
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Quick Summary: Check out my new book-as-a-blog ‘The Marketer Who Went Off Consumption’, a year-long experiment in why we choose to consume, or not.
Why would a twenty-something, single, eligible, IIM-educated, upwardly mobile marketer on the corporate fast-track in India’s business capital decide to go ‘off consumption’ for a year?
Will a year off consumption (no eating out, no going out for movies or music or plays, no television or newspapers, no shopping except for necessities) leave him ill-equipped to handle life and work in Mumbai?
Or, will it leave him with invaluable insights into what drives us to consume, or not, into the nature of consumption, into human nature itself?
‘The Marketer Who Went Off Consumption’ is a blog in which I document my year off consumption. It is also a book-in-progress, in search of a publisher with a multi-million dollar advance.
Do spend an hour reading it, do subscribe to it, and don’t forget to tell me that you absolutely adore it. 
