Gauravonomics Blog

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I spoke at the Interesting New York conference yesterday and I totally loved it.

Here’s the final version of the slides I used for my talk –

– and here’s a transcript of my talk –

[SLIDE 1] Good afternoon! My name is Gaurav Mishra and I’m the marketer who went off consumption. I know… I know… it’s weird enough to say “off” and “consumption” in the same sentence and if you add “marketer” to the mix, it become so strange that it’s almost sublime.

Well, I found myself in the unenviable position of having to explain it all to a twelve year old girl the other day and I all I could do was to talk about dolls.

[SLIDE 2] So, let’s start with a story about dolls. But, first, let me ask all the lovely women in the audience: how many of you have owned a doll? [most women raise their hands] Great! How many of you have owned a hundred dolls? [one or two giggles] Come on, don’t be shy, raise your hand. [one woman raises her hand] Great! Wow! A hundred dolls!

I’m speaking at the Interesting New York conference on September 13 about my off-consumption experiment.

I had earlier decided to speak without any visual aids, but finally succumbed to the temptation of using slides. Clearly, the marketer who went off consumption still hasn’t gone off Powerpoint.

Here are the slides I’ll be using for my talk at Interesting New York –

If you are in New York on 13th, do come (tickets are $35 only). Some of the other speakers at Interesting New York are really interesting.

I’ll be speaking about my off consumption experiment at the Interesting New York conference on September 13.

I’m looking forward to meet a bunch of really interesting fellow speakers at the conference.

Here’s the final schedule of the three sessions. For some reason, I am bunched with some serious heavyweights like Faris Yakob, Noah Brier, Nick Parish and Grant McCraken and I’m suddenly afraid that I’ll totally underwhelm the audience.

Confirmed Speakers
10:00 - 12:30
Mark Baltazar: How to get run over by a Metro North Train and Live
Aaron Dignan: The game of life. How a generation approaches nearly every aspect of life as a game.
Alex Rosu: Credo Quia Absurdum Est. Romanian Political Street Art (webcast from Romania)
Allan Benamer & Jeff Tuller: Valuing Social Change: Towards a Better World With Numbers
Irving Slesar: Understanding Dreams
Amber Finlay & Bud Melman: Embracing Bastardization: what your reaction to Fan Fiction culture says about you
Joel Johnson: I am my own Grandpa! The good, the bad and the ugly in reclaiming family history online.
Dipti Bramhandkar: Is Reader’s Digest right? Is laughter really the best medicine?
Hillel Cooperman: Cheese, wine, and software? How software is crossing the artisanal divide
Kevin Slavin: Dollhouse Earth - A survey of building on Earth as if someone?s watching from space.

I’ll be speaking about my off consumption experiment at the Interesting New York unconference on September 13.

It’s basically a cool unconference where people talk about interesting things they are doing, or things they are really passionate about.

The Interesting unconference is the brainchild of Russel Davies and his colleagues at the Open Intelligence Agency. The previous Interesting events have been held at Sydney, Amsterdam and London. The New York event is being hosted by David Nottoli and it was because of Jinal Shah’s thoughtfulness that I came to know of it.

The list of previous speakers at Interesting unconferences includes some very smart people and Grant McCracken is one of the speakers at Interesting New York. Grant McCracken is one of my favorite thinkers about culture and marketing and I can’t tell you how excited I am about finally getting to meet him.

If you are in New York on September 13, I would strongly urge you to join us at the unconference. You can follow Interesting New York on Twitter or register for it on Facebook.