Quick Summary: I was quoted today in Thinking Aloud, the online magazine of IAMAI (Internet & Mobile Association of India), in a story on social media marketing in India.
I have been tracking social media marketing in India for a while now both in my brand manager and blogger avatars.
I was quoted today in Thinking Aloud, the online magazine of IAMAI (Internet & Mobile Association of India), in a story on social media marketing in India.
The article also quotes Raj Kurup, CEO of Creativeland Asia.
Here’s a quick summary of my thoughts on the social media marketing landscape in India –
- Social media marketing is a great tool for marketers to identify and redress customer dissatisfaction issue early, engage customers and citizens into meaningful conversations, and build customer loyalty at a low cost.
- In India, for most mainstream brands, social media is not yet a significant factor as of now. It is more important for reputation-based, service-oriented, consumer-fronted sectors like auto/ telecom/ financial services/ travel and hospitality. However, over time, social media will become important for all types of companies and brands.