October 28th, 2007
Most Marketers in India Haven’t Heard of the Subservient Chicken
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People like us who understand social media, or pretend to, often spend all our time with other people like us. Which means that we often forget that we are part of a very niche sub-culture and most other people are not like us, and don’t understand the references we often take for granted.
I was reminded of this reality when I was reading chapter 11 of Chris Anderson’s brilliant book ‘The Long Tail‘. To prove the point that snippets of culture that are ubiquitous to us are often obscure to everyone else, Chris lists down 10 famous Internet viral memes and wonders how many people have heard of them. I had heard of 4 out of 10, but could be sure about only 2.
- Ellen Feiss
- The Star Wars Kid (original video)
- Dancing Baby
- Bert is Evil
- Bonzai Kitten
- Tourist Guy
- MC Hawking (website)
- 1337
- Subservient Chicken (website)
- First Post
Do leave a comment and let me know how many you have heard of. I suspect that most of you would have heard of less than 5, and it won’t be the same 5 either.
