Tag Archives: iPhone

The Ultimate User Generated Content Wet Dream Come True

Sunday, October 28th, 2007

When 18 year old English student Nick Haley created a commercial for the iPhone using video clips taken from Apple’s website set to a song titled “Music Is My Hot Hot Sex” by a Brazilian band CSS, he didn’t know he had struck user generated content gold. Marketing executives at Apple saw the commercial on YouTube and, in the typically Apple ‘Think Different’ way, asked their agency TBWA/Chiat/Day to invite Nick to work with them on a broadcast-ready version of his spot. The commercial is now ready for worldwide release and Nick is a mini-celebrity (New York Times via Epicenter).

Apple and TBWA, of course, are milking the maximum possible PR value of the episode with Lee Clow, chairman and chief creative officer at TBWA Worldwide, making Steve Jobsesque statements like:

People’s relationship with a brand is becoming a dialogue, not a monologue.

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Google’s Personalized Homepage is Now iGoogle

Wednesday, May 2nd, 2007

igoogle.JPG

Google’s Personalized Homepage is now iGoogle!

Looks like Eric Schmidt is spending too much time with Steve Jobs as a director on the Apple Board.

iPod > iTune > iPhone > iGoogle! Heh!

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The Latest from Steve Jobs - the Apple iRack

Saturday, April 7th, 2007

Even though I love my iPod, drool over the iPhone and dream of owning the iReader, I couldn’t but laugh out loud at MAD TV’s wicked sketch on the latest from Steve Jobs - the Apple iRack.

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The $499 Apple iReader

Sunday, April 1st, 2007

Robert Scoble’s post on the soon-to-come $499 iReader from Apple is an early April Fool’s joke, but maybe Apple should consider making one. :-)

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