June 29th, 2009
Welcome back to Gauravonomics Blog! Subscribe to my feed now and you'll never miss a single post!
I was quoted today in Indian daily The Hindu in a story on how social media can be useful for small and medium IT businesses.
Social media is especially useful for IT SMEs as their customers, partners and employees are likely to be early adopters of social media tools. My recommendation is that IT SMEs should use social media first to listen to conversations in their industry, then to participate in those conversations and finaly to build thought leadership in their industry. Given the natures of most IT SMEs, even ten new business relationships established via social media can be critical.
Here is the full text of the story –
Small and medium IT firms reap benefits of online networking sites
Sruthi Krishnan
“There is a culture today that respects an online connection”
CHENNAI: While looking up the profile of a prospective client on LinkedIn, a business networking site, the salesperson of a small and medium IT firm found that he had a Twitter account. The salesperson followed the client on Twitter, an online messaging service, and messaged him about the company. On a working day, in 15 minutes, the salesperson got a response: “Get back in touch with me.” Read More
June 29th, 2009 |
Posted in Default
| Tagged with B2B, IT, SME, Social Media, The Hindu |
April 14th, 2008
Quick Summary: Check out the fourth edition of ‘The Best of Indian Business Blogs’, a weekly digest by business bloggers you trust.
- X – X – X -
The Idea
The basic idea is simple: we form a network of five to ten influential Indian business bloggers to promote link-worthy posts from other Indian business bloggers in the form of a weekly digest published on our respective blogs.
The People
The present members in our network are (in alphabetical order):-
- Gaurav Mishra, that is, yours truly, is a marketer and a social media enthusiast (Blog, Facebook, LinkedIn and Twitter).
- Gautam Ghosh is an HR professional and a veteran business blogger (Blog, Facebook, LinkedIn and Twitter).
- Kiruba Shankar is India’s original A-list blogger and podcaster and a regular speaker at technology conferences (Blog, Facebook, LinkedIn and Twitter).
- Palin Ningthoujam is a public relations professional and the founder of India PR Blog (Blog, Facebook, LinkedIn and Twitter).
- Rajesh Lalwani is the founder of social media agency Blogworks (Blog, Facebook, LinkedIn and Twitter).
- Ranjan Varma is the writer of personal finance online weekly Personal Finance 2.01 (e-Book, Blog, Facebook and Twitter). Read More
April 14th, 2008 |
Posted in Default
| Tagged with Atanu Day, Business Blogs, Community Initiative, Corporate-Blogging, Default, Dot Corn, Entrepreneur, Entrepreneurship, Ethanol, Gautam Ghosh, Health, India, Indian Business Blogs, IT, ITES, Kamla Bhatt, Kiruba-Shankar, Mastek, Outshourcing, Palin Ningthoujam, Probiotics, Proto.in, Rajesh-Lalwani, Ranjan Varma, Social Media, Social-Networks, Startups, Sudhakar Ram, VeerChand-Bothra, Vijay Anand, Weekly Digest, Welness |
April 7th, 2008
Quick Summary: Check out the third edition of ‘The Best of Indian Business Blogs’, a weekly digest by business bloggers you trust.
- X – X – X -
The Idea
The basic idea is simple: we form a network of five to ten influential Indian business bloggers to promote link-worthy posts from other Indian business bloggers in the form of a weekly digest published on our respective blogs.
The People
The present members in our network are (in alphabetical order):-
- Gaurav Mishra, that is, yours truly, is a marketer and a social media enthusiast (Blog, Facebook, LinkedIn and Twitter).
- Gautam Ghosh is an HR professional and a veteran business blogger (Blog, Facebook, LinkedIn and Twitter).
- Kiruba Shankar is India’s original A-list blogger and podcaster and a regular speaker at technology conferences (Blog, Facebook, LinkedIn and Twitter).
- Palin Ningthoujam is a public relations professional and the founder of India PR Blog (Blog, Facebook, LinkedIn and Twitter).
- Rajesh Lalwani is the founder of social media agency Blogworks (Blog, Facebook, LinkedIn and Twitter).
- Ranjan Varma is the writer of personal finance online weekly Personal Finance 2.01 (e-Book, Blog, Facebook and Twitter). Read More
April 7th, 2008 |
Posted in Default
| Tagged with Atanu Day, Business Blogs, Community Initiative, Corporate-Blogging, Default, Dot Corn, Entrepreneur, Entrepreneurship, Ethanol, Gautam Ghosh, Health, India, Indian Business Blogs, IT, ITES, Kamla Bhatt, Kiruba-Shankar, Mastek, Outshourcing, Palin Ningthoujam, Probiotics, Proto.in, Rajesh-Lalwani, Ranjan Varma, Social Media, Social-Networks, Startups, Sudhakar Ram, VeerChand-Bothra, Vijay Anand, Weekly Digest, Welness |
