November 5th, 2008
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I’m more than a little amazed at how quickly the discussion on microblogging has matured beyond Twitter downtimes.
Here is the definitive list of resources for you to stay op top of the latest trends in microblogging/ microsharing/ presence applications –
Enterprise MicroBlogging
- Laura Fitton’s Pistachio Consulting has an excellent comparison of 19 enterprise micro-sharing tools (based on the microsharing matrix that first appeared at Mashable!)
- Jeremiah Owyang and Laura Fitton are maintaining lists of enterprise micro-blogging tools.
- Pistachio Consulting also has an enterprise microsharing reading list and a blog for enterprise microsharing case studies.
- Peter Kim from Forrester Research has written a report titled ‘Microblogging For Marketers’.
- BusinessWeek has a CEO’s Guide to MicroBlogging.
Open Source MicroBlogging
- John Eckman has a list of open source microblogging tools.
- Evan Prodromou of Control Yourself Inc. (the company behind Identica and Laconica) is promoting the OpenMicroBlogging standard.
General Resources on MicroBlogging
- TwiTip is a blog on Twitter tips run by Darren Rowse from ProBlogger.
- Twitter Facts has great analysis on Twitter, often by country.
November 5th, 2008 |
Posted in Noteworthy, Social Media
| Tagged with Enterpreise MicroBlogging, Forrester-Research, Identica, Jeremiah-Owyang, Laconica, Laura Fitton, Microblogging, MicroSharing, Open Source MicroBlogging, OpenMicroBlogging, Pistachio Consulting, Presence, Twitter, Yammer |
February 23rd, 2008
Quick Summary: My take on the PR vs marketing debate in social media circles — nobody owns the social media sandbox.
- X - X - X -
There’s a debate going on in search, marketing and PR blogs on what is Social Media Marketing, how does it relate to Search Marketing and Social Marketing, and who owns it.
On one extreme are the SEO/ SEM experts who primarily focus on the role of social bookmarking, social news and other social networking sites in driving traffic to websites (The Search Marketing Purists) –
Social media is easy to hype because there is a lot of traffic on social media sites. But if you try to do anything with social media traffic to convert it to revenue, you will be hard-pressed — unless you are selling CPM-based advertising. (Aaron Wall)
On the other extreme are the not-for-profit social workers who primarily focus on the role of marketing in influencing social behavior and bringing about social change (The Social Marketing Purists) —
Social marketing seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and the general society. (Nedra Kline Weinreich)
February 23rd, 2008 |
Posted in Marketing, Social Media
| Tagged with Jeremiah-Owyang, Marketing-vs-PR, Noteworthy, Roberl-Scoble, search-marketing, SEM, SEO, Social Media, Social-Marketing, social-media-marketing, The-Next-Marketing-Guru |
