Posts Tagged ‘John-Battelle’

John Battelle in Conversation with Eric Schmidt at Web 2.0 Expo

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John Battelle, search guru and writer of Search, in conversation with Eric Schmidt, Google’s CEO, at Web 2.0 Expo (YouTube video).

They talk about why Google Apps is a threat to Microsoft and Apple, why Google’s DoubleClick deal is scary for advertisers, why YouTube is integral to Google’s plans, why net neutrality is essential for web entrepreneurship, how mobile and local search are the future of Google and how Google is committed to user data privacy and portability.

What stayed with me after watching the video, however, was the contrast between John’s in-your-face flamboyance and Eric’s cautious diplomacy.

Also See: John Battelle and Robert Scoble on why Doubleclick went with Google and not Microsoft.

Google’s Generosity to Microsoft

search-for-search-on-google.jpg

I picked up “The Search” by John Battelle because I was intrigued by the very philosophical idea idea of ’search’ being the ‘database of our intentions’. Now that I have read the book, I’m even more intrigued. Especially when I find that if you search for “search” on Google, Microsoft’s Live Search is displayed as the first result, ahead of Google itself! Such generosity warms my heart!