Posts Tagged ‘Kevin Kelly’

The Promise and Challenges of Leapfrogging 2.0

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(Cross-posted on my fellowship blog - How International Values Shape Communications Technologies)

In a recent post I wrote about the promise and challenges of leapfrogging 2.0

If the value of a “social” network (Reed’s Law) is indeed exponentially higher than the value of a telecommunication (Metcalfe’s Law) or a broadcast network (Sarnoff’s Law), there is significant leapfrogging potential available to BRIC countries. A social network (like MobiChange) that mimics the any-to-any nature of Reed’s network on SMS can create tremendous value in the BRIC countries. However, the more I read about leapfrogging the digital divide, the more convinced I am that leapfrogging is much easier in theory than in practice.

Leapfrogging is the idea that poor countries can skip over stages in technology adoption (especially large-scale, industrial, infrastructure-heavy technologies) and directly adopt newer, better technologies (especially light-weight, distributed, ecologically sustainable digital technologies).

The classic example of leapfrogging is the ubiquitous adoption of mobile phones in the developing world.

However, it seems that mobile phone adoption is the only valid example of leapfrogging and the widespread diffusion of most digital technologies is dependent on the existence of a solid social, economic and industrial infrastructure.

The Unthinkable Future of Marketing

Quick Summary: Read my list of the ten unthinkable futures of marketing, scenarios that seem too far-fetched to be true today, but may seem obvious in retrospect tomorrow.

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Yes you read it right. This is not a post about the future of marketing. This is a post about the ten unthinkable futures of marketing.

Unthinkable futures are probabilities we tend to dismiss without thinking, scenarios that seem too far-fetched to be true today, but may seem obvious in retrospect tomorrow.

Inspired by the unthinkable futures game between Kevin Kelly and Brian Eno from fifteen years back, here’s my own list of the ten unthinkable futures of marketing —

1. No products will have price tags anymore. People will pick up products from the mall, or order them online and have them delivered home, and pay only what they want to pay.

(Update: I was aware of the numerous examples of authors and musicians giving away their books and music for free, but I discovered two examples of restaurants giving away food for free, and allowing the patrons to decide what they want to pay for it.)