My SXSW Interview with BBC on How Social Media is Changing News Internationally
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I was at the South by Southwest Festival last week and my question in Steven Johnson’s session on the Ecosystem of News led to an interview with Gareth Mitchell of BBC’s Digital Planet.
Here’s the full MP3 podcast. Steven Johnson’s interview on the ecosystem of news is from 4:45 to 10:15. My interview on how social media is changing news internationally is from 10:15 to 13:45.
Basically, I say that the intersection between legacy media and participatory media is unique for each country.
The usual narrative of participatory media democratizing news and breaking the business model of traditional news organizations is only valid in the United States and Western Europe.
Many countries in Asia, Africa and Latin America haven’t ever had an independent traditional news media ecosystem, and participatory media, especially blogging, has quickly become an important source of credible news. China is a good example of how participatory media has forced the government controlled traditional media to become more transparent and responsive.
On the other hand, many other countries in Asia, Africa and Latin America have a very vibrant news media ecosystem and they are still thriving, in spite of the growing importance of participatory media. India is a great example, and both newspapers and television channels are doing very well.
It’s tempting to explain away these difference as time lags. Yes, the time lag logic holds true in terms of internet and participatory media penetration, but there is almost no time lag in terms of the technology that is available to those who do have access. In any case, the penetration and form of participatory media usage is only one of the factors involved here. The other factor is the specific form and development of the traditional news media ecosystem in each country, and these differences can hardly be explained away in terms of time lags.
China is an extreme example to prove this point. Participatory media usage in China is perhaps less than five years behind the United States in terms of universal access. However, the news media ecosystem in China is unique and won’t become similar to the United States in ten years, or even a hundred years. Therefore, the intersection between participatory media and traditional media in China has to be understood in its specific social, cultural and political context.
India is more similar to United States than China in terms of its traditional news media ecosystem. Both participatory media and traditional media in India are developing on a lag as compared to the US. However, even in the case of India, the intersection between participatory media and traditional media is unique, because the lag cycles are different for the two. In some way, traditional news organizations in India will have less time to come to terms with the power of participatory media (the Mumbai terror attack and the Pink Chaddi campaign are good examples of this). In other ways, Indian news organizations will have more time to tweak their business models to stay profitable in spite of participatory media.
Does this mean that we can’t draw any conclusions about how social media is changing news (or business, or civil society, or government) internationally? Yes, we can, but those conclusions would be most valid if we look for them beyond the United States, and, even then, we would do well to understand the (national or regional) context before applying them indiscriminately.



lovely post … kudos!