November 3rd, 2008
Nokia Research on Mobile Phone Usage at the Bottom of the Pyramid (Part 1)
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In my last post, I wrote about the Nokia Open Studio design competition in slums in Mumbai, Rio De Janeiro and Accra.
Over the weekend, I have been going through research conducted by Nokia’s Jan Chipchase, Younghee Jung, Raphael Grignani and others and here’s a selection of their most interesting research on mobile phone usage at the bottom of the pyramid (more research to follow in another post).
Jan Chipchase on mobile phone usage amongst illiterate users at LIFT 2007 conference –
Jan Chipchase and Indru Tulusan on shared mobile phone usage –
- 3.3 billion people out of 6.5 billion people in the world have mobile phones. Another 1 billion people will have mobile phones within two years. Most of them will be from emerging Asia and Africa and will have limited literacy. In fact, out of the 774 million illiterate adults in the world, 270 million are in India (UNESCO Institute for Statistics)!
- Three types of literacies are relevant for mobile phone usage — textual literacy, numerical or arithmetic literacy and ‘proximate literacy’, the ability to rely on others who are either literate or at least sufficiently competent in using the device.
