Tag Archives: Mainstream-Media-Mentions

Yours Truly Quoted in Story on Social Media Marketing in India in the Online Magazine of IAMAI (Internet and Mobile Association of India)

Monday, March 3rd, 2008

Quick Summary: I was quoted today in Thinking Aloud, the online magazine of IAMAI (Internet & Mobile Association of India), in a story on social media marketing in India.

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I have been tracking social media marketing in India for a while now both in my brand manager and blogger avatars.

I was quoted today in Thinking Aloud, the online magazine of IAMAI (Internet & Mobile Association of India), in a story on social media marketing in India.

The article also quotes Raj Kurup, CEO of Creativeland Asia.

Here’s a quick summary of my thoughts on the social media marketing landscape in India –

- Social media marketing is a great tool for marketers to identify and redress customer dissatisfaction issue early, engage customers and citizens into meaningful conversations, and build customer loyalty at a low cost.

- In India, for most mainstream brands, social media is not yet a significant factor as of now. It is more important for reputation-based, service-oriented, consumer-fronted sectors like auto/ telecom/ financial services/ travel and hospitality. However, over time, social media will become important for all types of companies and brands.

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Yours Truly Featured in Hindustan Times’ Young India Forum Panel Discussion on Indian Budget 2008

Saturday, March 1st, 2008

Quick Summary: Yours truly was featured today in Indian daily Hindustan Times’ full page story on Young India Forum panel discussion on the Indian Budget 2008.

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Hindustan Times 290208 Young India Forum Budget Panel

Yesterday, I was part of a Hindustan Times Young India Forum panel discussion on the Indian Budget 2008. The Young India Forum is an initiative by Hindustan Times to “drive change and reach more people more directly”.

Hindustan Times had put together an interesting panel consisting of young film-makers, entrepreneurs, and corporate fast-trackers and I had a great time at the panel discussion –

Finely tailored suits, chic skirts and fancy designations — a perfect picture of corporate India, but without the grey hair. On Friday, young MDs, VPs and filmmakers, representatives of the changing face of corporate India, got together to take part in the Hindustan Times Young India Forum. To discuss, naturally, the Budget presented by Finance Minister P Chidambaram.

As the FM read out the fiscal Budget — his fifth in a row — clad in a pristine white dhoti, these designer-clad corporate honchos chuckled, sighed, laughed and gave their perspective on one of the biggest events of the year in India.

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Yours Truly Featured in Indian Daily Mid-Day’s Story on Cool Bachelor Pads

Thursday, February 28th, 2008

Quick Summary: Indian daily Mid-Day did a story today on cool bachelor pads and used mine as the lead.

Gaurav Mishra Mid Day Cool Bachelor Pads

Indian daily Mid-Day did a story today on cool bachelor pads and featured my own humble bachelor pad as the lead —

Gaurav Mishra, 28, Marketer

After 6 years of slumming it out at hostels and PG setups (through his education and internship), Gaurav Mishra was finally ready to settle down. “Not in the oft-used sense of the term, of course,” the IIM-B alumnus jokes. So, the 28-year-old traded in his nomadic lifestyle for a 2-bedroom flat in Cuffe Parade, that he painstakingly furnished and colour coordinated black upholstery, orange bedroom, blue living room to ensure it feels like home.

Gaurav’s tips: Don’t blindly follow people’s advice. I was told cane furniture is difficult to maintain, but I’ve had mine for the last 4 years. And it’s good as new. Instead of letting stuff (clothes, books, dishes…) pile up, allot spaces for various things, and ensure they go there. Booze bottles and glasses stay in the bar cabinet, books and DVDs in my second bedroom, that I plan to turn into a podcasting studio, the technophile says.

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Yours Truly Quoted in Hindustan Times’ Very Well-Researched Article on Micro-Blogging in India

Sunday, February 17th, 2008

Yours truly was quoted today in a very well-researched Hindustan Times article on micro-blogging in India.

Twitter, a popular microblogging service abroad, recently introduced an India number. Says Biz Stone, Twitter’s co-founder, “The people of India are very sophisticated when it comes to using SMS to stay connected.”

In Mumbai, Twitter recently inspired a ‘tweetup’, when Gaurav Mishra, a marketing professional and an “early adopter of technology”, wrote out a post saying “Blog meets are so passé. I want a Mumbai Twitter meet.”

The article covers the entire spectrum of the micro-blogging space in India, from Twitter to MyToday MOBS and Webaroo SMSGupShup to the Reliance m-blog and Nokia N-Series m-blog.

The article also has quotes from Ideasmith, Veer, Kiran, Rajesh and Biz Stone.

Here is the full text of the article —

Blogging by SMS, new rage in cool India
Neha Tara Mehta, Hindustan Times
New Delhi, February 17, 2008

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Updated: Mumbai Twitter Meetup & Seven Reasons You Should Sign Up For Twitter Today If You Already Haven’t

Thursday, December 20th, 2007

Quick Summary: In Mumbai? On Twitter? Register for the first Mumbai Twitter Meetup. Not on Twitter? Find seven reasons why you should sign up for Twitter today.

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If You Are in Mumbai & on Twitter, Attend the Mumbai Twitter Meetup

Mumbai Twitter Meetup

Yesterday, when I tweeted about wanting to do a Mumbai Twitter Meetup —

Blog meets are so passe. I want to do a Mumbai Twitter meet. Anyone interested? (Twitter)

– I received half a dozen responses within seconds.

Within the hour, I had set up a @MumbaiTwit Twitter account, a dozen people had started following it, Aalaap Ghag (@aalaap) and Kapil Bhatia (@kapilb) had posted about the event and Aalaap had set up a Mumbai Twitter Meetup event on Facebook. Phew!

So, if you are in Mumbai and on Twitter, let’s meet up for the first Mumbai Twitter Meetup.

When? 5 pm, Saturday, December 29, 2007.

Where? Flat No A/65, Sea Lord, Cuffe Parade, Mumbai.

If you are planning to attend, here are a few things you should do in the run up to the event –

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Lifestyle Entrepreneurship

Friday, December 7th, 2007

Hyderabad Times December 7 2007

I was quoted today in a Hyderabad Times story on lifestyle entrepreneurship — entrepreneurship in the pursuit of leading a lifestyle that is a perfect balance of health, wealth and relationships –

While Gaurav Mishra, a marketer and a prominent blogger partly agrees, “I think entrepreneurship itself is nebulous in India, given our ‘good boys get a good job’ mindset, ‘lifestyle entrepreneurship’ will be even more rare. At the same time, profit is only part of the reason people become entrepreneurs. This is just taking it a bit further and deciding to be the master of one’s own destiny and one’s own time.”

I still have to figure out why I’m an expert on entrepreneurship, but all buzz is welcome. A link to my blog would have been even more welcome. :-)

On second thoughts, I’ll probably look back at this story a few years later as a sign that helped me answer the question I have been asking myself endlessly — ‘What Should I Do With My Life?’.

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