Posts Tagged ‘Management’

The Soft-Hard-Soft Leadership Style Model

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Read about how a soft-hard-soft leadership style works best in an environment that is constantly changing.

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Management literature is littered with debates on what is the right leadership style. Most of these models recognize that there is no right leadership style, that different leadership styles work in different environments.

Based on my own experience over the last few years, I have found that a soft-hard-soft leadership style works best in an environment that is constantly changing.

Simply put, a soft leadership style is focused on people and a hard leadership style is focused on targets and processes.

According to my Soft-Hard-Soft Leadership Style Model, managers need to adopt their leadership styles to how easy or difficult their environment is.

The Soft-Hard-Soft Leadership Style Model

There are three stages in the Soft-Hard-Soft Leadership Style Model model –

Stage 1 - Soft-Soft

When the environment is soft and targets/ processes are not under pressure, managers should adopt a soft leadership style to maintain the feel-good factor in the team.

Stage 2 - Hard-Hard

Introducing: The Next Marketing Guru

Adsense and other affiliate programs work best with a technology or product blog. If you have a content or opinion blog, you should focus on how to earn money because of your blog rather than from it. Your ability to make money from these methods is a result of your profile and perceived expertise within your chosen niche and consulting, book deals, job opportunities, speaking opportunities and offline writing gigs are some of the possibilities that blogging can open for you.

After a successful stint in sales and distribution management, I’m moving into a brand management role. What better time to start a new category called ‘The Next Marketing Guru’ that will feature my thoughts on building brands online and offline.

And, if I do become the next marketing guru, you can say that you heard about it first here. :-)